MediaTek was founded in 1997, is the world’s leading professional chipset design company. Flourished during functional machine, MediaTek, with low-cost solutions for functional machine created a cottage industry in Shenzhen, even caused by direct or indirect impact on the world’s leading mobile phone manufacturers.
The rise of smart phone, due to mistakes in decision making on the route, MediaTek start becoming downturn. Fortunately, the high-level to reverse direction in a timely manner, launched again to obtain market acceptance for the Android system MT6575/6577 other products.
MediaTek virtue of “Turkey-Solution” this “nanny” chips and software integration, significantly lowering the technical threshold of mobile phone R & D, to attract a large number of mobile phone design companies, terminal manufacturers a MediaTek chip platform-based development of mobile. This practice from the era of functional machine continues to be a major feature.
As Qualcomm, NVIDIA, and other manufacturers have introduced a quad-core chipset on the market today, MediaTek also speed up the research and development of rhythm the MT6589 quad-core architecture fastest expected mass production next year. The MT6589 fomerly known as MT6588, for some reason this name has been renamed, but should be little difference in the general.
The MTK6589 parameter description:
Architecture: Cortex-A7
Core: Quad-coire with 28nm process
Frequency: 1.0GHz ~ 1.2GHz
Memory: LDDR2 memory screen: 720P display resolution
Network: WCDMA / TDSCDMA dual network standard video: 1080P video decoding support HDMI 3D output camera: up to 13 million pixels camera
GPU: PowerVR SGX544, triangular output rate of 55M / s pixel fill rate for the 1600M / s
Cortex-A7
ARM Cortex-A7 processor is part of the Cortex-A series, based on the ARMv7-A architecture,
it features provide excellent low-power performance is based on guaranteed performance.
Cortex-A7 processor and feature set is identical to the Cortex-A15 processor, the different that the Cortex-A7 processor micro architecture is focused on providing the best energy efficiency, both processors in the big LITTLE configuration work together to provide the ultimate combination of high performance and ultra-low power consumption. Five times the energy efficiency of a single Cortex-A7 processor ARM Cortex-A8 processor, the performance increase of 50%, and the size is only one-fifth of the latter.
Imagination PowerVR SGX544
Imagination new generation of mobile graphics core the PowerVR SGX5XT (contains 530/535/540/543/544) belongs to the fifth generation of PowerVR products, unified architecture, support for DX9 SM3.0, OpenGL ES 2.0 is still the use of advanced the TBR rendering mode supports H.264 hardware decoding.
Single-core PowerVR SGX544 is part of the the the GPU PowerVR Series5XT family, is the second member of the series, based on the Second Generation of scalable shaders (USSE2) support 2D, 3D, GPGPU processing, can be configured as a high-performance 4 pipeline can be flexibly configured to dual-core to 16 core (8-64 pipeline), but take into account the power consumption is generally not too practical application.
Product Positioning
Alternative of MT6577 based on past experience, MT6589 will become the next mainstream configuration, the price will be in the range of $100 to $ 00, mainly for low-cost quad-core smart phone market. Products listed, will form a certain impact on the current quad-core pattern, further compression of the market price of the domestic smartphone.
In addition, Qualcomm also for the entry-level market to launch a MSM8225Q/8625Q processor, but it is A5 architecture, and the only support 720p video decoding, the performance advantage is not obvious, the threat of MT6589.
Application examples
The recent exposure of a suspected MT6589 Lenovo’s mobile phone, the specific model is unknown. Screenshots general can be seen, the smartphone is equipped with the MT6589 processor, the highest frequency of 1.2GHz, is a 300MHz graphics core SGX544MP has 1GB RAM memory, equipped with 960X540 resolution screen also supports TD-SCDMA, support dual card and dual standby.
Rumored TCL and othe domestic smartphone manufacturer also has begun the planning of the MediaTek MTK6589 Quad-Core smartphone and even possibly as early as listed in the association. Can imagine, if the quad-core smartphone next year will be available with affordable price will become mainstream in the market.
