One of the hot smartphone manufacturers out there is Xiaomi, based out of China. It is ready to challenge Apple with plans to sell their products in 10 countries by the end of 2013. The smartphone, known as the Mi3, will be sold in:
- Brazil
- India
- Indonesia
- Malaysia
- Mexico
- Philippines
- Russia
- Thailand
- Turkey
- Vietnam
The Xiaomi smartphone is already doing extremely well in several countries. They include:
- China
- Hong Kong
- Singapore
- Taiwan
Why should Apple be concerned? The fact that the Mi3 offered by Xiaomi is far less expensive than the Apple iPhone is just the tip of the iceberg. The Mi3 also has a larger sized screen and a sharper picture. The camera features more pixels and that results in sharper images being captured. With all it offers in comparison to the Apple, it makes sense to go with the Mi3.
Xiaomi has only been in the market of smartphones since 2011, but they have a solid reputation behind them. They are projecting shipping 100 million devices over the span of the next year. They are willing to go where the customers are to allow this growth to happen for the company. They are targeting a market that may have less money, but still wants the perks a smartphone can offer.
Most experts believe that Xiaomi is in the ideal position to market to this audience. They are willing to offer the smartphones at a low profit margin in order to gain new customers. They know if they offer a quality product, those customers will be loyal.
