Today, Bloomberg released a video where they talked about the quick rise of a Chinese electronics company, Xiaomi. According to video, during the 1st season of 2014, Xiaomi has shipped 10.4 million phones while Apple has only shipped 9 million. This is the first time that Xiaomi has shipped more than Apple in China.
The video described Xiaomi’s strategy where instead of investing on television ads, users can only buy the Mi phone online. Xiaomi began a price war with its competitors.
According to the video, in China, the Mi phone only costs about 200 USD, while the iPhone costs about 700 USD.
One of the top managers in Xiaomi is Hugo Barra, the former vice-CEO of Google’s Android. Xiaomi recently released the Mi Pad which carries a strong resemblance to the iPad mini but its operating system is the Android-based MIUI.