Gionee, a China-based smartphone company had collaborated with JCDecaux for the promotion of the brand new launch of Gionee Elife S5.5. The phone has been publicized as the world’s slimmest smartphone. The outdoor campaign is focusing on the Capital of India, Delhi. The campaign has started a few months back in July. The campaign is going on at the Delhi’s two top locations, i.e., at Dhaula Kuan Metro Station and Shivaji Stadium Metro Station. Both the locations are on the Airport Express Line. This Airpost Express Line is handled by JCDecaux. The promotions or the outdoor display on glass facades has an idea of capturing the youth urban population of Delhi.
The Head of Gionee India, Mr Arvind Vohra has avowed about the success of the campaign. He also confirmed that this has been a fruitful venture for both the partners. The campaign has main focus on revealing the design of the smartphone.
The campaign of Gionee Elife S5.5 concentrates on the claim of phone as the world’s slimmest smartphone. The hashtag, #morethanslim, has grabbed the attention of customers. The outdoor campaign at Dhaula Kuan façade fetches the attention of traffic going from Central to West Delhi, Airport and NCR Gurgaon. The Shivaji Stadium promotion on the other hand grasps the glance of crowd at Connaught Place area.
The Managing Director of JCDecaux India, Olivier Heroguelle, stated that this campaign is an effort in the direction of audience and brand closeness. The company believes in transparency and maximum visibility to the audience. He expressed his pleasure on working with this Chinese giant.