Smartisan has officially launched its second ever smartphone today called the Smartisan U1.
The U1 is targeted at younger users looking for a budget friendly smartphone. The new device looks a lot like the iPhone 5S but with a pure white plastic body and three front capacitive touch keys instead of a physical home button/fingerprint sensor. The body of the device measures only 9mm thin and will be available in 7 different back cover color variants –red, orange, yellow, green, light blue, blue, and purple.
The U1 features by 5.5-inch 1080p TFT Sharp AUO display, a Qualcomm Snapdragon 615 64-bit octa-core processor, either 16GB or 32GB of internal storage, a 13-megapixel f/2.2 BSI sensor rear camera, a 4.91-megapixel front-facing camera, 4G LTE connectivity, and will feature the company’s new Smartisan 2.0 Android-based operating system.
The Smartisan U1 are now available through select retailers as well as the company’s own website. It will be priced at 899 Yuan for the 16GB variant while the 32GB variant will cost 999 Yuan.