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Large-screen, Affordable Smartphones Dominate Indian Market According to Recent Study

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A recent report by 91 Mobiles has revealed some of the current smartphone trends in India as well as the changes in the market compared to previous years.

One of the most noticeable trends in the market is the preference for large-screened phones with displays that are sized 5-inches and above especially in the Rs 20,000 and above price bracket where large-screened devices dominate. Even in the budget segments of Rs 10,000 and below large-screened smartphones dominate the market.

Affordable smartphones also saw large growth in terms of demand while more expensive devices have begun losing popularity. Specifically, devices priced at Rs 5,000 to Rs 10,000 saw a growth in demand while devices priced at Rs 30,000 and above saw more than a 50% drop in popularity. This could be due to the entry of more affordable yet powerful smartphones from Chinese brands.

The entry of Chinese brands like Xiaomi and Huawei into the Indian market has also changed the climate significantly with Chinese smartphone brand market share growing to 22% this year from 7% last year. Chinese brands like Lenovo and Xiaomi as well as Taiwanese brands like HTC and ASUS saw a growth in popularity from last year while other popular brands like Samsung and Nokia saw a decrease in demand.

The report also reflects previous reports that India is one of the fastest growing smartphone markets in the world as brands like Samsung, HTC, and Sony have all increased the amount of devices they launch in the country since last year with Samsung launching the most devices in the past two years. The report estimates that the number of phone launches in the country is expected to increase by 50% from the first half to the second half of 2015.

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