Smartphones are sold on the basis of brand recognition and promotional efforts made by the company. Device makers make use of strategies to bring attention to their products and one of those include hiring renowned and famous personalities from various fields as brand ambassadors. There is nothing new about this and Chinese brand Nubia has stepped up their game by reportedly signing Real Madrid/ Portugal football icon Christiano Ronaldo as their brand ambassador.
Unfortunately, as of now, there is no credible proof to authenticate the statement and we are awaiting an official confirmation from Nubia on this matter. But if true, then Nubia is definitely going to get some attention which will boost their sales. Time will only tell how this turns out for Nubia but bringing Christiano Ronaldo on board will surely grab some eyeballs.