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ASUS Unveils Three New Smartphones, Including ZenFone 3 Deluxe With SD820 & 6GB RAM

by Joe 11

ASUS may not be as popular as Samsung or Apple, but the company has established a reputation among mid-range customers for offering pretty good value for the money you pay for its ZenFone smartphones. Now, ASUS has just unveiled three new smartphones in the ZenFone 3 series and the three devices are targeted at different customers based on the specs and features they want.

asus zenfone 3 models

ZenFone 3 Deluxe

First up is the powerful ZenFone 3 Deluxe. The company claims this is the first all-metal smartphone with invisible antenna lines. So, no ugly black bars on the back panel, which means, the phone is great too look at. The ZenFone 3 Deluxe is really the pick of the three smartphones announced today, coming with cutting edge specs and beautiful metal design to please the top-end market.

ZenFone 3 Dluxe front

The phone features a 5.7-inch 1080p AMOLED display with 100% NTSC color gamut. The company has kept the bezels to a bare minimum, increasing the screen to body ratio to an impressive 79 percent. Under the hood, you get none other than the powerful Snapdragon 820 quad-core chipset with Adreno 530 GPU. Further, the company is going to offer up to 6GB RAM inside this new model, which means performance will be top-notch. Further, for connectivity, you get the X12 LTE model, which means fast data speeds.

In the camera department as well, the ZenFone 3 Deluxe is no slouch. It comes with a powerful Sony IMX318 23MP rear sensor with f/2.0 aperture lens and 4-axis OIS. You also get 3-axis EIS on the device for steady 4K video recording. The company claims that the phone’s camera setup can focus in just 0.03 seconds, thanks to the presence of 2nd gen Laser Focus, contrast detect focus and PDAF. As for the other features, the ZenFone 3 Deluxe model comes with a rear placed fingerprint sensor, Quick Charge 3.0 supported battery, USB Type-C, His-Res Audio support and powerful five-magnet speakers.

This particular model is truly a powerhouse and can be yours for a competitive price tag of $499.


ZenFone 3 Ultra

If you are looking for something big, I mean really massive, look no further than the ZenFone 3 Ultra. The phone features a massive 6.8-inch 1080p display with ASUS-exclusive Tru2Life+ video technology that reportedly uses 4K UHD TV grade processor to deliver stellar video playback. The Ultra is basically a tablet with phone functions targeted at users who will primarily use this device for entertainment. It comes with 2 x five magnet stereo speakers and NXP smart amplifier. Other entertainment boosting features include Hi-Res audio support and virtual 7.1 Channel surround sound with DTS Headphone:X.

ZenFone 3 Ultra_Black front and back

The ZenFone 3 Ultra continues the no antenna design with metal body as the Deluxe model. The screen to body ratio is 79 percent which will make the massive 6.8-inch display look amazing. At the back, you get the same 23MP setup as the Deluxe model. Inside, you have an octa-core Snapdragon 652 chip with Adreno 510 and 4GB of RAM. You also get a fingerprint sensor, but it is located up front, below the display. You get a large 4600mAh body with Quick Charge 3.0. You can also charge other devices using the Ultra’s inbuilt battery at 1.5V.

ZenFone 3 Utra-Family

The ZenFone 3 Ultra is priced at $479.


ZenFone 3

Coming to the least powerful, budget-friendly, yet competitive ZenFone 3, it sports a 5.5-inch 1080p display with 77.3 percent screen to body ratio and 2.5D glass with gorilla glass protection. At the back, you get a slightly downgraded 16MP camera sensor, but rest of the features like Laser Focus, PDAF etc are the same as the other two models.

ZenFone 3

ZenFone 3 is also the first smartphone in the world to feature the new Snapdragon 625 chipset, which is the successor to the popular Snapdragon 617 chip. The highlight of this chip is that it is manufactured on a 14nm FinFet process, which is a first for a mid-range processor. This really shows that Qualcomm is trying to take things to a new level in the mid-range segment with this new chipset. You get 4GB of RAM on board as well as a rear placed fingerprint sensor.

Pricing is expected to be $249, which is great for a device with these specs. It would be a real tough competitor to the existing Moto G4 Plus handset.


Still no word on the availability of these three handsets.

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  • Shofi’i Quraqurajava

    love zenfone 3

  • Alex

    I’m waiting for the camera comparison to S7 for the Zenfone 3 and Deluxe. Never thought I’d be interested in an Asus phone but this is looking good.

  • Steven Fox

    Going for the S7 look, I really hate it when they copy that blatantly, but people will gobble it up, and after all it`s mostly the same specs(although expect the camera and display to be below S6 level)

    • Luis Bastos

      Can you try not to create a discussion because of something so stupid?
      Do you know that the first company that used a back cover slightly curved was Xiaomi and then Samsung?
      But you know what?
      People don’t know that and they still say that they are copying Samsung!
      My friend, these days you can’t just innovate at 100%, you are not going to create a smartphone with triangular shape or some shit like that!
      So please understand this, design has to be simple and beautiful.
      If it has some resemblance when looking to some Samsung’s devices or iPhone devices tham it’s normal, their are the major sellers in this world (I prefer Xiaomi but that’s me).
      So don’t expect miracles, exige some good specs, awesome built quality, excellent display and camera’s department, and be always aware of it’s price, ALWAYS.
      it’s obvious that a 250$ smartphone won’t be as good as a 700$ one, but hey, when you look at the difference (like the Xiaomi mi5) compared to a Samsung S7 do you really think it worth’s almost 500$ more???
      NO! NEVER!
      But this is just my opinion, hope you understand and stop seeing relations between every new model of Samsung or iPhone.

      • Steven Fox

        I`m just saying that’s the only reason, to sell the phone.
        And NO I don`t think the S7 is worth it`s money.

  • Muhammad Yasir


    • NextHype

      you cannot afford it ^^

      • Muhammad Yasir


  • willysson

    Well priced against the majors but still, the Ultra is more than I want to spend.

  • sannicks

    The design looks awesome, it’s great that they didn’t put their big ass “Asus” logo on the top of the screen, that was the reason I never purchased a single smartphone from ’em. But anyway these all are perfect smartphone.

  • Ionut Johnny

    I’m dying to see Asus Zenfone 3 Deluxe or ZTE Axon 7 as well, and maybe some release date for Europe or UK would be nice 😀
    I am focused on 3 phones, Asus Zenfone 3 Deluxe, ZTE Axon 7 and Oneplus 3.
    Really like how Asus looks this Year. But from where I can buy it?