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ASUS Zenfone 3 Zoom Gets China Price Before February Release

by Habeeb Onawole 2

ASUS released a new Zenfone Zoom over a year after the last model. The new phone called Zenfone 3 Zoom ZE553KL was announced at this year’s CES with a new design that looks like that of the iPhone 7 Plus.

During the launch, ASUS didn’t reveal a lot of details about the new phone especially the price. Yesterday at the launch of the new Pegasus 3S in Taiwan, the pricing for the Zoom 3 was revealed.

Asus ZenFone 3 Zoom

The Zenfone 3 Zoom will be available in three storage variants: a 128GB version, a 64GB version and a 32GB variant. Sadly, only the price of the 128GB version was released. The Zenfone 3 Zoom 128GB will cost ¥3699 (~$534), so the 64GB and 32GB version will definitely cost less.

There is no arguing about the fact that the Zenfone 3 Zoom will be priced higher when it launches in North America and Europe.

READ MORE: ASUS Could beat Samsung and Xiaomi to Releasing The first Snapdragon 835 Flagship

The Zenfone 3 Zoom has a 5.5-inch FHD AMOLED display with Corning Gorilla Glass 5. There is 4GB of RAM, a Snapdragon 625 processor, Android Marshmallow, and a 5000mAh battery. The rear cameras are two 12MP sensors with f/1.7 and f/2.8 apertures, 2.3X optical zoom, laser autofocus, PDAF, and a dual LED flash. The front camera is a 13MP shooter with a f/2.0 aperture and can record 1080p videos. The phone will go on sale in February.


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  • Saku

    I doubt people won’t be reluctant into getting this. When everything’s said and done, 625 is still a midranger SoC and paying half-grand for it is just extravagance.

    Asus is simply doing the same HTC tactics and I reckon they will soon pay the price for their marketing tactics.

    • Assefa Hanson

      This half grand market in china is what sells, the top phones sold have no cheap redmi in site, the profitable bunch of consumers are the least tech savy so soc means nothing but they will notice high end battery life from this midrange chip

      Funny how power of an soc that is never reallt utilized is what people want over practical energy efficiency