Market research firm IHS Markit has released its first quarter 2019 survey data for the smart TV market. According to the data, Samsung SmartTV arm continues to dominate the TV segment. Samsung TV’s market share in the first quarter of this year was put at 29.4%, up 0.8 percentage from the same period last year (28.6%), ranking first.
In recent years, the QLED TV market has grown rapidly. According to statistics, the total sales volume of QLED TVs in the first quarter of this year was about 912,000 units. This is over 2.5 times that of the same period last year. A total of 3.367 million units of QLED TVs were shipped last year and with the estimates for Q1, there is the likelihood that this year’s shipment will be higher.
Another premium TV segment, talking about OLED TVs also had an estimated 611,000 units shipped in the first quarter of this year. This represents an increase of 30% year-on-year. In terms of revenue, total sales of QLED TVs were estimated to be US$1.87 billion, while an estimated US$1.365 billion accrued from sales of OLED TVs.
The research data also reveal a love for large-screen TVs by consumers globally. The market share of 69-70-inch TVs has increased significantly. Compared with last year, the market share of 70-inch smart TVs increased from 5.1% to 7.6%, while the market shares of 60-69 inches TVs also increased from 14.8% to 19.1%.
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Analysts believe Samsung dominance of the market was largely due to its focus on QLED TV and large-screen luxury TVs. At the end of last month, Samsung Electronics launched a 98-inch ultra-large QLED TV. At this pace, it is difficult for other brands to presently compete with Samsung in the large-size TV market.
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