A few days ago, Apple officially unveiled its next-generation iPhone 13 series, which includes four models — iPhone 13 Mini, iPhone 13, iPhone 13 Pro, and iPhone 13 Pro Max. Pre-orders for all these four models started on 17th September and shipments are set to begin from 24th September.
Now, a new report reveals that the latest iPhone 13 series has become an instant hit in the Chinese market. On the day the company started taking pre-orders, the company received orders for more than five million units.
Interestingly, the numbers are just the pre-orders received by the third-party e-commerce platforms and don’t include the pre-orders that Apple received directly on its own online store in China. Also, out of those five million pre-orders last Friday, about three million were through JD.com alone.
Some customers were also facing problems when trying to access Apple’s official website in China as the website wasn’t getting loaded properly. Some also started trending hashtags on Weibo relating to Apple’s website being down.
Although the company had planned to start shipping the pre-ordered devices from 24th September, that is no longer the case. With the high demand for new iPhone models, Apple has now shifted the delivery date for new orders from late September to late October.
The newly launched iPhone 13 series is considered to be one of the weakest updates from the technology giant but it’ll still perform quite well, especially in the Chinese market where there’s a gap in the high-end segment after Huawei Technologies is virtually absent from the market because of US-imposed sanctions.
The high demand is also attributed to the lower pricing of the newer models. Apple has priced the iPhone 13 series lower than the iPhone 12 lineup. Prices for the new models in China start at 5,199 yuan (~$804) for the iPhone 13 Mini, 5,999 yuan for the iPhone 13, and 7,999 yuan for the iPhone 13 Pro. This makes the devices about 300 to 800 yuan cheaper than their predecessors.
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