The Apple Watch will officially launch in China on April 10, according to a post on Chinese news site MyDrivers. Online reservations for the new smartwatch will start at 3:01pm on April 10. Additionally, as of this writing, Sina Mobile has announced that they already have units of the Apple Watch.
The Apple Watch has been marketed in China very heavily with multiple advertising campaigns launched as well as a number of local celebrities being invited to blog about their experience with the Apple Watch. It looks like Apple wants to show China, and the world, that the company can still innovate and create new products.
The watch’s design, according to Apple’s Jonathan Ive, was inspired by Cartier Santos watch collection from 1904 as well as being the more functional design for reading and viewing the display. It measures a mere 12.5m thin and features a slew of physical controls including a rotating digital crown which also acts as a button and an elongated multi-function button beside it.
The Apple Watch is probably the most diverse product the company has ever manufactured. Available in three different editions (Watch, Watch Sport, and Watch Edition) with different materials (from stainless steel to aluminum to white or rose gold) and with each edition featuring two sizes (38mm and 42mm) and an array of different colors along with different band materials, colors, and styles for each collection.
In total, there are around 37 different possible variants of the Apple Watch making it suitable for many different styles, tastes, and purposes. The straps are also interchangeable which exponentially adds to the already vast variety of Apple Watch looks.
The cost of the Apple Watch in China will range from 2,000 Yuan to a whopping 120,000 Yuan for the high-end variants. Customers will be able to visit Apple retails stores to try on the different variants of the Apple Watch but pre-orders can only be placed through the Apple online store.