A bit earlier this year, Asus draw quite a lot of attention by announcing the world’s first 4GB smartphone – the Asus Zenfone 2 and (you can read our full review here). This time around, the company has three new products in the ZenFestival in China.

Specifically, three new members of ZenFone family include ZenFone Selfie (dual 13MP front and rear cameras 13 million) ZenFone Max (5000mAh large battery, supports the reverse charge feature) and ZenFone2 Laser Series (6-inch display, 0.03 seconds focus speed with the help of laser auto-focus).

ZenFone Selfie has a 1080P 5.5″ display, which is covered with the Corning Gorilla Glass 4. Under the hood, it has a Snapdragon 615 processor, 3GB of RAM (LPDDR3), 32GB or 64GB of expandable storage and 3000mAh removable battery. ZenUI, which is built on top of Android 5.0 Lollipop is running the show.

Other highlight features include 13MP front and back cameras with dual tone dual LED flash, f/2.0 aperture, 0.03 focus speed due to laser-assisted auto-focus system and 88 degrees wide angle lens.

The Zenfone Selfie will cost 1699 Yuan for a standard edition and 1799 Yuan for the Crystal Diamond Edition (3G RAM, 16G ROM).

Another device is the ZenFone Max, which has a 5.5-inch IPS screen, Qualcomm Snapdragon 410 chip, 2G of RAM, 16GB of storage, 5MP front facing camera, 13MP camera on the back (with laser auto-focus). Its most prominent feature is a large 5000mAh battery, which supports a fast charge feature (it may charge the battery up to 60% in 39 minutes). This huge battery is said to give 37 days of standby and three days of normal usage.

The Zenfone Max will cost just 1299 Yuan in China.

Finally, the last device is the Zenfone 2 Laser. It has a 6″ IPS screen, which is covered by the Gorilla Glass 4. It has a Snapdragon 615 chip, 3000mAh battery. Naturally, laser refers to the 13MP camera, which has the laser-assisted auto-focus system.

The Zenfone 2 will cost 1699 Yuan in China.

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