UMi London: First Look (Official clip)

by Dimitris Economou 0

What’s the first thing that comes to your mind when you think budget phones? Pretty sure it’s definitely not something that’s tastefully designed with an artist’s perspective. It seems that at UMi they have been striving to bring the best to as many people as possible and the UMi Rome and UMi Rome X are two examples of that intent. And now comes the UMi London, a rugged device at an affordable price.

UMi London

According to UMi, extensive research, thought, and craftsmanship has gone into making the UMi London the phone that it is. The UMi London comes with a MediaTek MT6580 processor, 1GB of RAM, 8GB of storage (expandable via microSD), a 5″ 720p display (SHARP IPS 2.5D Arc screen), 2050mAh battery, 8.0MP Sony IMX149 camera on the rear, and a 2.0MP camera on the front.

UMi London

UMi claims that this is the first time that technologies such as DG Twin-Shield™ Technology, 3M™ Pressure Absorption and Dual 2.5D Glass have been engineered for a sub-$100 flagship. Enough with the on-paper spec sheet though. Let’s have a first look of the beautifully built device on the short official video! More info on the device can be found on the official page here.