ZTE USA, the fourth largest smartphone manufacturer in the U.S. and second largest in the no-contract market, today announced the launch of Project CSX, a crowdsourced mobile device the company will release in 2017. The project will run through ZTE’s member-led forum, Z-Community that will serve as the platform for ideation and feedback throughout the entire development process. You can join Z-Community, submit your ideas, and learn more here.
ZTE has taken big steps in the mobile industry and the latest ZTE Axon and Nubia devices can be considered top of the notch . “This is the first time a phone manufacturer is stepping out and crowdsourcing something entirely new, from start to finish,” said Lixin Cheng, chairman and CEO of ZTE USA. “It’s a bold approach for the industry that demonstrates how ZTE keeps consumers at the heart of everything we imagine, design and deliver. Project CSX is taking our core value to the next level.”
Project CSX is a new method for developing products that engage directly with consumers at every step of the development process, from conception to what is finally delivered to consumers. The project will be broken into two key development stages where users can submit and vote for their favorite ideas.
Submissions are held to three rules: it must be a mobile product, the technology must be realistically possible by 2017, and the final product must be affordable for the general population.
Winning ideas and popular submissions will be awarded small cash prizes throughout the process and the chance to win a trip to the Consumer Electronics show in Las Vegas. Participants will have the opportunity to say they helped create an innovative mobile device that friends, family, and acquaintances will be able to purchase. In addition, participants registered on Z-Community will have early access to the final product.
“Sometimes the best ideas come from people outside of a company who have a fresh take we wouldn’t have thought of otherwise,” said Jeff Yee, vice president of Technology Planning and Partnerships at ZTE USA. “ZTE is an end-to-end telecommunications company and has the resources to develop all types of devices, not just smartphones. Maybe there are other ways we could be connecting that we have never imagined. We are excited to find out.”
We are excited about the project and we can’t wait to see the result of the first crowdsourced device ever!