The 40-second video talks about the design and mentions few of the specs.

RELATED: Umi Reveals Why Its New Phone is Called The Umi Max

The Umi Max is already available and for $169.99 you get a 5.5” phone with a Full HD display, 3GB of RAM, 16GB of ROM, a Helio P10 procesor, 13MP Panasonic camera at the back, a 5MP front shooter, USB Type-C, and Android 6.0 Marshmallow. There is also an expansion slot for up to 256GB cards so you don’t have to worry about storage, a 2nd generation 3D fingerprint scanner at the back that unlocks in 0.1 to 0.3 seconds, a 4000 mAh battery, a halo style notification light, and HiFi audio.

It is available in gunmetal gray and bling gold.

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