At IFA today, the Taiwanese PC giant, ASUS released a brand new ASUS Zenwatch 3 smartwatch. The new wearable is leaps ahead in terms of its looks when compared to its previous generation Zenwatch 2. The face is now round, which is preferred by most users and the color tone and the overall finish gives it a classy feel, which the earlier generations were lacking. There will be three colors available, gunmetal, silver and rose gold, and rubber and leather strap options. It’s pretty thin as well, measuring just 9.95mm.

There will be three colors available, gunmetal, silver and rose gold and rubber and leather strap options. It’s pretty thin as well, measuring just 9.95mm. The Zenwatch 3 features three buttons on the right.

As for the hardware, the Zenwatch 3 comes with a 1.39-inch AMOLED display with 400 x 400 pixel resolution and curved Gorilla Glass protection on top. It also features the latest Snapdragon 2100 chipset made for wearables, which means performance won’t be an issue. ASUS also revealed that its new watch comes with industry leading 95% accuracy for counting steps. As for the battery life, the watch will last for up to 2 days on a single charge. A simple 15 minute charge will fill up the battery up to 60%.

The watch runs on the new Android wear platform. It comes with 50 watch faces, some of which are customizable from its watch manager smartphone app. You can also design your own watch faces with the FaceDesigner smartphone app. Then there’s the ZenFit activity tracking app that takes care of counting the steps taken, reminding you to stand and move after a while.

Overall, its a good competitor to the Huawei watch, especially since it looks quite similar. The watch is priced at around $255 (229 Euros) and will be available for purchase in US and Germany in October.

It looks like a good smartwatch. I personally feel the gunmetal color looks great. Which one do you like?

The post ASUS Announces the Round ZenWatch 3, Much Better Looking Than its predecessor appeared first on Gizmochina.