It is widely accepted that as far as the design and marketing are concerned, Apple is the industry leader. Whenever a new color, material or feature they adopt, most of its rivals adopt it as well after a while. So, Samsung might surprise it customers with an all-new glossy black color option for its Galaxy S7 line of smartphones as the Korean Herald reports.
According to sources, the new hue is pretty much the ‘Jet Black‘ that Apple offers for its flagship iPhone 7. The report comes following after the unprecedented failure of Samsung’s now discontinued Galaxy Note 7 device and is likely a move aimed at reducing sales losses from the Note 7 recall. According to the Korean Herald, the new Coral Blue S7 is currently selling almost 15,000 units each day. Βy comparison, sales of the iPhone 7 have dropped to about 10,000 units a day.
Outside of Korea, Samsung continues to trail behind Apple when it comes to sales. While the company produces almost 20% of all smartphones sold globally, the iPhone dominates the market in terms of industry profits with a total of over 103%. On the contrary, Samsung gets only a tiny bit of 0.9%.
Shortly after the Note 7 recall, some users started reporting their S7 devices have also been catching fire. Samsung has since issued a statement, reassuring customers there’s nothing to fear about in the Galaxy S7 Series.