As early as 2016 the mobile phone market was already highly competitive and dealers enter the competition through the vertical integration. The profit margins are thin industry-wide while market share is further curved up. The product competition has become consumers’ pursuit of quality and brand recognition. All slightly famous Chinese brands in the overseas market have joined the configuration upgrade war, except for Cubot that was low-key compared to them and didn’t look like a strong competitor.
Although there was not much advertising, the company worked excellent in 2016. In the MWC in Feb 2016, Cheetah mobile launched a joint customized version Cubot Cheetah that drew attention throughout the show and dozens of the world’s top technology sites including Digitaltrends, Gsmarena, Venturebeat, Cnet, etc. reported Cubot products and the Cheetah model appeared out of stock at sometime. In the second half of the year, its upgraded version of Cheetah 2 also did excellent in the market.
In addition, the most popular Cubot Rainbow and Note S not only did well in Europe and Russia, but on some African regions too. Their Classic configuration and unique design were impressive, each model sold over 100K. Cubot slows down in the next few months because of developing their subsidiary brand Hafury.
In the first half of 2017, Cubot started with a new attitude. Until July 2017, Cubot has released a smartband (Cubot S1) and 3 smartphones: Cubot Rainbow 2, Cubot R9, and Cubot Magic, although the market is still in fermentation.
Cubot S1 is the third-generation product of Cubot smartband Series Its intelligence, accuracy of heart rate detection, functional diversity is as good as foreign famous brands like FITBIT, POLAR, etc. It is an example of the sportbands which combine fashion and professional specs.
Cubot Magic is the latest model released and also the most important product in first half of the year, although it still in early stage. The first batch of test prototypes received a lot of praises from professional, calling it a unique device with unique and promising design. During the next 6 months, 7 new products will hit the market: a variety of phones, smart headphones, and smartwatches.
In mid-August, Note Plus camera phone is going to be released. It is the company’s first 16MP rear/front came for a. Except the beauty features on the front camera, it also will have a self-timer function for the users who likes to take pictures by themselves. Also, the FHD display will give users a perfect visual experience, it is the most prominent model in the second half of the year.
Starting from September, except the conventional smartphones, there will be large cell phones, smart headphones, smartwatches that will come out one after another. Cubot H3 is an upgraded version of the Cubot batteryphone series with 6000mAh large battery and rear dual-camera configuration.
Smart headphones and smartwatches are still confidential for now but the X18 Plus 4GB/64GB large memory phone is revealed having a metal slim body, 4 LED flash and is the most worth looking flagship model from the company this year. The configuration and performance will bring surprises.