Huawei’s Global President George Zhao has disclosed that the brand would launch the Honor 7X in India this December. The Honor 7X was first unveiled in China on October 11 with a design resembling the Honor V9 and also with a decent specs lineup. The Honor 7X brings a mid-range price tag to the hitherto elite Honor brand and with the launch in India, the Huawei exec hinted that the price can only get better. He specifically stated that it will be introduced at an “unbeatable price” that will give the competitors a run for their money.

The affordable pricing on the premium Honor 7X and other Honor branded products already launched in India are all part of the tech giant’s plans to become the country’s top smartphone brand within the next three years. Honor 7X will be available both online and offline as the company aims to improve upon its offline retail channels and boost the marketing in order to become the leader.

The Huawei President also hinted on other measures aimed at boosting sales such as introducing cutting-edge technology, increasing presence in both online and offline platforms, and boosting its marketing efforts. He also disclosed that upcoming models meant for India will be incorporated with AI capabilities.

Read Also: The New Honor 7X Gets A Teardown Treatment

As a reminder, the Honor 7X smartphone features a 5.93-inch display with 18:9 aspect ratio and full-HD+ (1080×2160 pixels) resolution. It runs the Android 7.0 Nougat-based EMUI 5.1 custom UI and is powered by the octa-core HiSilicon Kirin 659 SoC paired with a 4GB RAM. The device is available in three storage variants of 32GB, 64GB and 128GB expandable up to 256GB. Keeping everything running is a 3340mAh battery. There is a dual camera setup at the rear consisting a 16MP main sensor and a 2MP secondary sensor. There is also an 8MP front-facing shooter onboard. The Honor 7X is available in Gold, Blue, and Black. As for the price, the 32GB variant has a price tag of 1299 Yuan (~$200) while the 64GB version will cost 1699 Yuan (~$260) and the 128GB model has a 1999 Yuan (~$304) price tag.

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