Meitu held a press conference today in Beijing, China where it unveiled its new branding. Along with that, the company also released its flagship smartphone — Meitu V6, which was launched a few weeks ago.

The Meitu V6 is a luxury device that comes with colourful hand-stitched calfskin leather and 18K gold rivets on its back, along with a gold coloured metal frame around the smartphone.

Apart from the luxurious design, the highlight of the smartphone is its camera. It features a dual camera setup at the back as well as at the front. It comes with dual Sony IMX362 sensor with 12-megapixel lenses.

The front, as well as the rear camera, comes with f/1.8 aperture, 6P lens along with fourth-generation dual ISPs and optical image stabilizer (OIS). As per the company, the camera can focus an object in just 0.13 seconds in real-time. The back camera comes with four LED flash.

It uses a new artificial intelligence technology that is developed by MTlab. There are several features based on that technology, including light effect camera, movie portraits, night view camera mode and backlighting mode. As per the company, the combination of phone’s hardware and this new AI technology enables the device to act like a “portable SLR”.

In terms of specifications, the smartphone comes with a 5.5-inch Full HD display with screen resolution of 1920 x 1080 pixels. Under the hood, it is powered by a 10-core processor from MediaTek, coupled with 4GB RAM and 64GB/128GB internal storage. The device packs a 3,100mAh battery and comes with the usual connectivity features such as 4G LTE, Wi-Fi, Bluetooth and GPS.

The smartphone runs on company’s own MEIOS 4.1, which is based on Android Nougat operating system. It features a face unlock mode, which has 106 face positioning points that automatically recognizes the face for quick unlocking. There is also a “super game mode”, which is basically a do not disturb mode for gaming.

The standard version of the smartphone comes in four colour options — Rotterdam Orange, Edinburgh Blue, Melbourne Green and Moroccan Powder (Pink). Along with that, the company has also introduced service that can be used to order a customized design. There’s a selection for leather, accessories, gift boxes, among others.

Read More: Meitu M8s Specs Announced: Dragon Ball Z, Sailor Moon, Doraemon and Hello Kitty Special Editions Launched

The Meitu V6 smartphone is priced at 5,099 Yuan for the Standard Edition, while the Advanced Custom Edition which costs 6,999 Yuan. The device will go on sale from November 23 through select stores, including the company’s official website and Meitu’s store on JD.com.

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