As rumors about UMIDIGI’s first global band smartphone UMIDIGI One heat up more and more phone users get to know the company. Today, we’ll discover the hidden meaning behind the brand and what each model stands for.
The UMIDIGI Logo
The letter “U” in the logo stands for “you”, the customer. “MI” sounds like “me” in English, and “DIGI” means digital. So, the brand wants its customers to know that they always come at first and that through digital devices we’re linked to the world. It also has another meaning: “Undertake Mission Impossible” as UMIDIGI undertook many challenges that had seemed impossible to conquer in the company’s early days.
UMIDIGI Value: Enabling everyone to appreciate the art of technology
Since founded in 2012, UMIDIGI has firmly believed that high-quality phones doesn’t mean expensive ones. They are focusing on premium products, differentiating innovation, achieving technological breakthroughs, bringing the latest technology to consumers with reasonable price, and -most importantly- co-developing products with the help of their fans.
Models Z, S, C, and G
1. The Z Series is UMIDIGI’s highest manufacturing and technical achievement. With the top-level design and high-end hardware, it’s workmanship and performance are premium. Like the unannounced hit UMIDIGI Z2, the Z series is always the apple of people’s eye.
2. The motto “Built for Breakthrough” perfectly describes the spirit that S Series carries. This flagship model is absolutely a knockout. It has excellent performance and shoulders the innovative mission. Models like UMIDIGI S2 Lite and UMIDIGI S2 Pro own lots of true fans.
3. The C Series is the choice of cost-effective. Though streamlined little tech, it still has flagship quality in a simplified way. Just like the UMIDIGI C Note 2 and C2, this series has the best price-performance ratio.
4. G Series is also cost-effective. Being stylish and thin, the G Series is not bad for an entry-level phone.
Which series do you prefer? Let us know in comments below! More information can be found on the company’s official website.