UMIDIGI partners with Jumia exclusively to bring 3 devices to the African market

by Dimitris Economou 0

Chinese smartphones maker UMIDIGI has partnered with Nigeria’s No. 1 online store Jumia. In this exclusive partnership, UMIDIGI is releasing their latest smartphones first on Jumia for the Nigerian market. The UMIDIGI S2 Lite, UMIDIGI A1 Pro, and UMIDIGI Z2 are available exclusively from today to 31st July (Jumia Mid-year promotion) with big discounts on the online store.

UMIDIGI Jumia

The 3 devices cover the entire market with the UMIDIGI A1 Pro being an entry-level smartphone focusing on those on a tight budget. The UMIDIGI S2 Lite covers the middle segment of the market with a balanced price/performance ratio and the UMIDIGI Z2 is among the top smartphones of the company being marketed as a flagship-grade device. The A1 Pro can be found on the Jumia site here and the S2 Lite here.

UMIDIGI Jumia

Except for the 3 new smartphones, the company said there will be more new products available on Jumia, including the One Series and UMIDIGI Z2 Pro. UMIDIGI says that the new lifestyle smartphones will exceed customers’ expectations in terms of design, camera, and performance. Also, the CEO of Jumia Nigeria, Juliet Anammah, shows great interest in UMIDIGI’s great success in other markets and hopes the same will happen in Nigeria. She also said UMIDIGI knows exactly what the Nigerian customers need: affordable, functional, and durable devices.

UMIDIGI Jumia