Sony has garnered a towering reputation as a supplier of camera sensors used on many smartphones, including flagships till date. Despite this, the company has never really released a smartphone with powerful cameras that could compete with the best ones around in the past few years. Sony’s senior manager of global marketing, Adam Marsh, has now revealed the reason for this.
The Sony exec disclosed in a recent interview with Trusted Reviews that a rivalry between the mobile and Alpha mirrorless camera divisions of the company was responsible for the disappointing results. Marsh stated that “Even though we’re one company, there are still sometimes barriers that Alpha doesn’t want to give Mobile certain things because all of a sudden you have the same as what a 3,000-pound camera’s got.” He further disclosed that the barrier is gone to some extent, as the camera division now acknowledge that having a smartphone and camera that gives you the same experience was a good thing.
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Marsh also disclosed that the change is connected to a recent reshuffle that saw Kimio Maki, formerly head of the Alpha division, take over as the head of Sony Mobile. The new mobile chief reportedly halted work on the expected Xperia XZ4 with the aim of revamping the company approach to smartphone design. The new approach saw Maki fostering collaboration between the various brands and the mobile division. As a result of this, experiences are now being shared across the Cybershot, Alpha and Xperia brands, the executive explained. He equally touted the possibility of software features from the Alpha cameras to come to the Sony Xperia line. Perhaps, Sony may just be the first to give us that DSLR camera experience on a smartphone we all crave for. Will we ever see that happening?
