Samsung is still dominating the world’s smartphone market and is still the leading smartphone brand. However, the company’s performance in the Chinese market isn’t working in its favor.
According to the new report released by market research firm Strategy Analytics, the smartphone market share of Samsung Electronics in China for the second quarter of this year has reduced to less than 1 percent.
This decline in the sales of Samsung in China is being attributed to the influence of the Chinese brands as well as more and more Chinese users opting for domestic brands. For Q2 2019, the South Korean giant shipped around 700,000 units in China, which accounts for just 0.7 percent of the market share.
The market of Samsung in China is consistently shrinking. In 2016, the company had a 4.9 percent market share which declined to 2.1 percent in the year 2017. Last year, it was below 1 percent. However, the reports indicate that in Q1 2019, the company’s market share in China had rebounded to 1.1 percent.
On the other hand, it remains the undisputed leader when it comes to global smartphone sales. Counting global sales for Q2 2019, Samsung Electronics took the pole position with 76.3 million smartphone shipments, with a market share of 22.3 percent; Huawei shipped 58.7 million smartphones, ranking second in the market, having a share of 17.2 percent.
Apple comes to third with a market share was 11.1% and shipments of 38 million smartphones. Xiaomi and Oppo ranked fourth and fifth with shipments of 32 million and 29.8 million, respectively, with 9.4 percent and 8.7 percent market share.
However, in the Chinese market, Huawei leads the market with a share of 37.3 percent and shipments of 37.3 million units while Oppo ranks second with a market share of 19.7 percent. Vivo’s market share reached 18.5 percent, ranking third while Xiaomi ranks fourth, with a market share of 12 percent. These four brands make up 85 percent of the smartphone market share in China.
While the South Korean giant launched its premium Galaxy S10-lineup earlier this year, Samsung is now all set to launch its next-gen Galaxy Note-series flagship smartphone — Samsung Galaxy Note 10 at its “Unpacked” event tonight.
