Xiaomi, the Chiese smartphone company, which started selling smartphones in the Indian market in 2014, is currently the leading company in the Indian market, surpassing the dominating South Korea-based Samsung.
The company managed to get the pole position in the Indian smartphone market because of the budget devices. However, the company now wants to shed its image of a “cheap” or budget brand in the Indian market.
In order to do so, the company is set to widen its India product portfolio to include pricier, high-spec smartphones and smart TVs, confirmed a senior company executive. Usually, the company’s smartphones are priced under $250 in India and are sold through e-commerce platforms in the country.
The expensive smartphones from the company face stiff competition from brands like Samsung, Oppo, and Vivo. With more and more cheaper smartphones in the market from Xiaomi, the brand is now perceived as a cheap brand by many in India.
EDITOR’S PICK: RedmiBook 14 Ryzen Edition features revealed and pricing teased ahead of launch on October 21
But Xiaomi has now taken step to change that. It is now launching smartphones priced above ₹20,000 and ₹30,000 in an effort to increase the Average Selling Price (ASP) for the company. For instance, the company recently launched the Redmi K20 and Redmi K20 Pro devices in the Indian market.
Currently, the company is selling smart TVs under its Mi brand with price ranging from ₹11,999 to ₹54,999. Further, the company is also selling other IoT-based smart home products as well as lifestyle products.
Xiaomi is also putting in efforts to increase its presence in the offline market as well. The company has plan to open over 10,000 stores in the country by mid-2020 from over 6,000 stores currently.
UP NEXT: DisplayMate rates the Pixel 4 XL as having one of the best phone displays
