The Mi Watch launched today as Xiaomi’s very first Mi-branded smartwatch. It has a rectangular dial and runs a custom version of WearOS called MIUI for Watch. While the design of the watch no doubt resembles that of the Apple Watch, there isn’t anything we can do about that. Xiaomi has released a special post on Weibo explaining why it settled for a rectangular dial.

Mi Watch

Better Space Utilization

There is no disputing that a rectangular screen that has the same area has a circular display can display more information than the round display. There is a reason why several of the electronics we have with a display have rectangular screens. Unlike circular displays, text or images aren’t cut off.

Mi Watch

Better for reading

Our eyes have grown accustomed to reading from a rectangle. From books to screens, to billboards, a rectangle is better to display text.

Mi Watch

Better Navigation

Xiaomi adds that a rectangular display is better for navigation. With a rectangular display, the screen can be navigated sideways, upwards, or downwards, and MIUI for Watch has been designed to work this way. However, they claim it isn’t so easy when it comes to a circular display.

It has been reported that Xiaomi will launch a Mi Watch Pro in a few months that comes with a circular display which sounds ironical considering that they are championing a rectangular display as being better for smartwatches.