Realme has expanded its portfolio beyond smartphones in 2019. The emerging tech prodigy currently offers a bunch of accessories including cables, chargers, portable battery packs, smartphone cases, backpack, and tote bag. The company recently launched a pair of wireless earbuds, including one with a neckband design, and a second truly wireless earbud, along with a conventional wired earphone. However, one of the major highlights of 2020 from the company is the upcoming Realme fitness band. CEO Madhav Sheth is quite clear about the company’s future course of action.
Sheth confirmed Realme is currently working on a fitness band and hinted at an early 2020 launch. This information came from Episode 13 of Ask Madhav, a monthly series where Realme fans submit their questions to the CEO, who answers them directly in a video. Madhav talks about the Realme fitness band at 1:37 during the episode and clarified “Realme might launch the device in the first half of 2020”.
Realme is closely following the heels of Chinese tech giant Xiaomi and is turning out to be one of its major rivals. The Realme fitness band will compete with the Xiaomi Band 4, along with a bunch of other products from Honor, Intex, Lenovo, and more. In short, Realme is keen on launching its range of IoT products and might look to expand its existing portfolio.
In a separate interview to an Indian publication, Sheth commented on Realme’s offline strategy, “We do not give our retailers a high percentage of mobile sales. In fact, we give one-fourth of what other manufacturers are paying. But we ensure that all our products reach retailers at the earliest so that they do not feel left out”. Realme plans to increase the number of offline stores to 35,000 by December 2020, up from the current 10,000 retailers. Sheth also confirmed that the company is working on a 108-megapixel smartphone. He wants Realme to evolve into a tech lifestyle brand by introducing lot of IoT products
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