Samsung has been dominating the smartphone market worldwide and has been a leader for the past many years. Well, that has now changed, at least for the second quarter of this year. According to the report from Canalys, Huawei has overtaken Samsung to become the leading smartphone brand globally in Q2 2020.
This is an impressive performance from Huawei, which managed to become the world’s leading smartphone brand in terms of shipments, despite being banned in the United States and facing heat in other markets.
The report adds that for the period of April 2020 to June 2020, Huawei shipped 55.8 million units. On the other hand, Samsung managed to ship 53.7 million units. This shows how strong is Huawei’s foothold in its home market.
Huawei’s two-third smartphones are being sold in its home market, China. Also, Huawei, along with its sub-brand Honor, is dominating the Chinese smartphone market, capturing almost half of the market.
The company has around 46 percent of the market share in China, which is more than the combined total of Vivo, OPPO, and Xiaomi in the Chinese market. This is the highest market share for Huawei ever in China.
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Globally, the sales of Huawei devices fell by 5 percent compared to the same period last year, but Samsung registered a 30 percent drop in sales for the same duration. This is likely because of weak demand in markets like the United States, Europe, and Brazil.
Recently, Huawei revealed that its revenue in the first half of this year grew 13.1 percent compared to the same period last year. The company managed to grow, despite the impacts of COVID-19 pandemic and sanctions from the United States.
It remains to be seen if Huawei manages to hold on to this leading smartphone position for the upcoming quarter as well. Samsung has new premium smartphones lined up for launch in the coming days and the company is also releasing mid-ranges devices at regular intervals, as it aims to grow its market share.
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