Canalys has released a couple of report showing the performance of the key smartphone manufacturers in the European market. Of particular interest is the performance of Huawei. The Chinese phone maker had shifted focus to Europe after the US shut it off the North American market. However, the recent ban which prevented the company from using Google Services seems to have continued to take its toll as the report shows Huawei recorded up to 31% decline in its annual growth even though it still maintains the fourth position in the European market ranking.
Samsung maintains its lead in the market even though it recorded a slender 3% annual growth. The Korean tech giant commands a 34% share of the European smartphone market, according to the report. U.S tech giant Apple is in the second position with an estimated market share of 19% in Q3 2020.
Xiaomi maintains the number 3 spot with an estimated 19% share of the market, the same with Apple. Canalys reports that Xiaomi’s market share represents a staggering 91% annual growth. However, the biggest growth recorded in the report is OPPO’s ascent into the top 5 European smartphone vendors with a 3% share of the market. The performance represents a 396% annual growth for the Chinese phone maker. 
In Western Europe, the chart remains essentially the same with that of the entire European market but most of OPPO’s sales seem to have come from Western Europe where it recorded an annual growth of 942%. 
However, Xiaomi emerges as the top smartphone vendor in Spain with a 34% share of the market. Samsung ranks second with 26% market share while Huawei’s 15% market share places it in the third position. OPPO jumps to the fourth position with an 8% market share while Apple drops to the fifth position with a 7% market share. Apple’s market share is expected to rebound post-iPhone 12 release in the fourth quarter.
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