Samsung announced the Galaxy A21 smartphone in April this year. Fresh information shared by a South Korean publication (via) reveals that the company may launch the Galaxy A22 5G as its successor in the second half of 2021. The device is expected to break cover as the most affordable 5G-ready Samsung phone.
The Galaxy A32 5G that is expected to debut early in 2021 is expected to remain as the cheapest 5G phone in the first half of the year. A recent report revealed that it could be powered by the Dimensity 720 5G chipset. The handset could be costing around 299 euros (~$365) in the European markets.
The Galaxy A22 5G could be positioned lower than the Galaxy A32 5G. The new report claims that it could be priced around 200,000 won (~$185). The handset will battle with low-cost 5G phones from Chinese brands like Huawei, Xiaomi, OPPO, and Vivo.
In 2018, Samsung adopted the ODM order system to let Chinese firms design and produce their smartphones. In 2019, Samsung increased the proportion of phones manufacturer by ODMs. This strategy was adopted to increase its market share in emerging markets like China and India. The ODM strategy resulted in a backlash among part suppliers who previously cooperated with Samsung. Hence, it came up with the JDM (joint development and production) strategy where Samsung is partially involved in the selection of major specifications of the product.
Samsung will reportedly jointly develop and manufacture the Galaxy A22 5G with China-based firms like Wingtech and Hwachin. It will be sold in emerging markets like India and Southeast Asian countries. Hopefully, reports arriving early next year will spill more information on the Galaxy A22 5G.
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