There was a time Meizu was one of the top smartphone companies in China. The brand, with its famous blue logo, was also one of Xiaomi’s biggest rivals, thanks to its affordable line of smartphones that sold under the Blue Charm line.
Following a change in its business model that resulted in it scaling down its business significantly, Meizu has focused on flagship phones. It has been a few years since it announced a new product under the Blue Charm line, but that may change soon as Meizu has resurrected the division, and this time, it appears it will be bigger.
The Chinese manufacturer has registered multiple new Weibo accounts under the Blue Charm (Charm Blue) name, and they hint at the new products that will be announced by the resurrected division. These accounts include Blue Charm Tablet, Blue Charm Watch, Blue Charm TV, and Blue Charm Router.
Based on the names of the aforementioned accounts, one can easily deduce that Meizu plans to launch tablets, watches, TVs, and routers under the Blue Charm line. We are particularly excited to learn that Meizu will be entering the tablet market.
The Blue Charm line is known for offering affordable products just like Xiaomi’s Redmi division, so we should see Meizu’s upcoming products arrive as alternatives to Redmi-branded ones.
All four accounts have not yet made any posts, so we don’t have any information on when to expect the new Blue Charm products. However, we expect more details will surface in the coming weeks or months.
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