Earlier this year, Nokia had launched the XR20, which was a new rugged smartphone that supports 5G networking. Now, the company has launched a new initiative that will have it plant 50 trees for every XR20 being purchased.
The environmentally friendly move from the HMD Global owned brand isn’t exactly new as the company has taken efforts in the past as well in regards to sustainable products. An example being the brand’s X10 that was shipped with 100 percent recyclable packaging and offered up to 3 years of official Android OS and security patch updates. And now, the Finnish smartphone maker is partnering up with Ecologi for its latest “Let’s Plant Together.”
The company made the announced recently and added that the partnership will allow Nokia to plant a certain number of trees, which will be located either in Mozambique or Madagascar. The number of trees being planted will be based on the number of units of devices sold within the G and X series of smartphones. Notably, the initiative also includes the brand’s new T20 tablets as well.
So for those interested and wish to contribute to the eco-friendly drive simply have to register the IMEI number of an eligible smartphone to get new trees planted. According to Nokia’s official announcement, it will plant 10 trees for every G50 sold, while it will plant 20 trees for every new X10, X20, or even the T20 tablet sold. Meanwhile, sale of every XR20 will have 50 trees being planted. The initiative is available for European customers and will run till the company plants 35,000 trees.
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