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UMi Plus uses 6000 Series aluminum materials for its body, the screen size is 5.5″ and uses a Sharp panel with 1920×1080 resolution and a 2.5D Arc Glass. It uses the same position for the fingerprint scanner as iPhone and the sensor and has an unlocking speed of only 0.1s! Helio P10 Octa-Core processor, 4GB Samsung RAM memory and 32GB of internal storage compose some perfectly balanced specifications to give the best possible performances for everyone while keeping a low price tag.

The front camera is a 5.0MP unit with GalaxyCore®GC5005 sensor, the rear one is a 13MP shooter with SAMSUNG®3L8 sensor, for fast and accurate shots. The big 4000 mAh 4.35V battery also support PE+ fast charging technology, thanks to the USB Type-C port!

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UMi Touch flagship comes with an octa-core processor with 3GB of RAM on board and 16GB of expandable storage. The phone looks large in the video, owing to its 5.5-inch FHD display. However, to power the device, you also get a large battery, of 4000mAh capacity.

The UMi Touch will retail for a price tag of $149.99, which is pretty aggressive. The company will officially launch the device on March 20 and you will soon be able to pre-order the device via various resellers. As for the UMi Touch X model, which will feature a bezelless display, we will have to wait for a few more weeks to get all details.

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UMi has listed seven reasons why someone should choose to buy the Super flagship. The campaign focuses both on the hardware and build quality as well as the software and battery life.

A few of the remarks mentioned are the build quality and design that makes the device fell smaller that it actually is, fitting better in hand and bringing the super fast fingerprint reader in the right place for most user’s hands. The Helio P10 and 4GB RAM from Samsung are there to add more to the device’s performance and multitasking.

Of course battery life and display quality are also in the picture, with the 4,000mAh battery charging fast up to 75% in just 30 minutes via USB Type-C and the Sharp-made 2.5D 5.5″ display being very vibrant and with good sunlight legibility.

The 13MP Panasonic-made camera sensor plays its part in the whole experience delivering sharp images with natural colors in addition to the extra Smart Key (an extra button that UMi has placed to which you can assign any app to open once you press it). All of that happens in Android 6 Marshmallow. Another smart function, comes from the freedom of the user to choose between soft and hard navigation button.

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August 5, the long-awaited UMi Max was finally officially released, priced at an extremely attractive $169.99. The UMi Max follows the UMi Super trail and offers the same high quality components, apart from the RAM that is reduced from 4GB to 3 GB and the internal storage that reduced from 32GB to 16GB.

The UMi Max supports storage expansion by up to 256GB via its microSD slot. This means that besides your apps and games, you should be able to store a lifetime’s worth of pictures, videos and other data on the phone without having to worry about storage. Let’s see the whole specs list.

UMi Max specifications

● 5.5-inch Sharp Sunlight Screen
● MediaTek MT6755 Helio P10 processor
● 3GB RAM
● 16GB ROM
● 5MP Front + 13MP Panasonic Rear camera
● 4,000mAh Sony Battery
● 0.1-0.3s Fast Fingerprint Sensor
● USB TYPE-C interface
● HiFi audio + support for up to 256GB of storage expansion
● 7-color breathing light on home button (Halo)
● Pure Android 6.0 Marshmallow
● Color options: Gunmetal Gray and Bling Gold

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