Leica, the globally renowned photography brand, recently announced the Leica Cine 1 – an ultra-short throw (UST) laser projector, which the brand calls a laser TV, and the brand claims to have revolutionized the future of television. 

In collaboration with Hisense, Leica launched the Leica Cine 1 at the annual 2022 IFA consumer electronics trade show in Berlin. And before we get into the specifics of the Leica Cine 1, here’s the pricing of the Leica Cine 1.

The Leica Cine 1 will be available in 80-inch and 100-inch setups. The Leica Cine 1 projector will set you back around 6900 USD for the 80-inch projector unit, and 7900 USD for the 100-inch projector unit. As for the screen, Leica is selling its exclusive ambient light rejection (ALR) screens that are compatible with the Leica Cine 1 at 1600 USD and 1800 USD for the 80-inch and 100-inch screens respectively.

However, users can still opt for third-party projector screens as well, but Leica recommends users that its Leica Cine 1 UST laser projector be paired with its ambient light rejection (ALR) screens for the best viewing experience. So if you were to have the full 100-inch Leica Cine 1 setup, it will cost you a total of 9700 USD to own this “laser TV”. 

So what makes the Leica Cine 1 cost almost 10 thousand dollars? And should you get one yourself?

The Leica Cine 1 is a UST projector with a triple RGB laser as a light source and an integrated TV tuner. The technology which Leica calls Laser TV, will fundamentally change the television display market according to the brand. Leica claims that according to market experts, the new technology will quickly establish itself in the range of display sizes from 80 inches.

The Leica Cine 1 enters the market as a large-scale TV and home cinema alternative. With brilliant picture quality in 4K resolution, but significantly lower consumption values at the same time compared to traditional LED televisions, consumers will be able to have a real home cinema experience in the comfort of their own living room in the future with display sizes up to 140 inches.

At its core is the projection system with triple RGB laser technology has a sophisticated optical system manufactured in accordance with Leica’s optics expertise and high standards. The system will be available in 2100 to 2500 ANSI lumens of brightness and can refresh up to 60Hz.

Leica claims that the Leica Cine 1 laser TV can last more than 25,000 hours in a single continuous session. In terms of the sound system, this laser TV has 2 built-in 20W speakers and supports Dolby Atmos and Dolby Digital Plus.

Ports-wise, the Leica Cine 1 has three HDMI slots (one HDMI 2.1 port with eARC), one USB 2.0 and one USB 3.0, a built-in TV tuner, and a Common Interface slot. 

The Leica Cine 1 will be available for sale in Europe starting Q2 2023, meanwhile, a release for China and the US is slated for Q3 2023 and Q4 2023 respectively.

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