A new report has just revealed interesting information about the 5G Android smartphone market. The segment has seen great growth in recent times, with Realme taking the crown for being fastest growing brand in the market.

According to a Counterpoint Research report, the Chinese smartphone brand saw a massive 831 percent growth in the third quarter of this year. The sizeable jump was thanks to its great performance in regions like India, China, and Europe. Counterpoint added that the brand even managed to out pace the market with its 5G smartphones sales growing 831 percent year on year, which is a lot higher than the global rate of 121 percent.

Varun Mishra, Senior Director at Counterpoint noted that “realme with its strong multi channel strategy and a wide 5G portfolio across price-bands helped it grow the fastest.” Similarly, the smartphone maker’s CEO and Founder Sky Li said that “Our goal is to help at least 100 million young people worldwide to enjoy the benefits brought by 5G technology with 5G powered smartphones at the core.”

As of right now, the company is also the world’s fifth largest Android smartphone maker. In other words, its overall growth can also be attributed to its strong focus on 5G technology. Realme has invested heavily in 5G smartphones’ research and development while also seeking to diversify its product line as well. So despite being a “young” company compared to some of its rival tech giants, it has still managed to acquire an overall 5G phone market share of 15.5 percent in Q2 2021.

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5G smartphone shipments in Q2 2021 rose 6.5% QoQ in emerging markets, even as the total shipments in such regions dropped by 5% in the same time frame, as per the latest data from Counterpoint Market Monitor Service.

The enthusiasm generated by Apple‘s first 5G-capable device, the iPhone 12, as well as the introduction of 5G models in the budget segments by OEMs such as OPPO, Vivo, Xiaomi, and Realme, can be linked to the increase in 5G shipments. In addition, emerging economies, particularly Southeast Asia and the Middle East, are catching up in terms of 5G infrastructure, which is driving up demand for low-cost 5G phones (via: Counterpoint).

Increasing Share of 5G in Shipments

Smartphone OEMs, particularly in emerging markets, are now prioritizing 5G products in their portfolios. Take Realme for example, whose 5G share in its emerging market smartphone shipments went up from 8.8% in Q1 to 15.9% in Q2. The brand has seen the most substantial growth among the competition with a 135% YoY global shipment increase to 15 million in Q2 2021.

The OEM now ranks sixth for the first time. Realme’s global scene is quite positive as well where its 5G device shipments have risen by 37.0% in Q2, up from an increase of 22.7% in Q1.

5G Battle Heating up in Emerging Markets

5G smartphones are turning standard in the developed markets, particularly in countries like the US. However, the same cannot be said about emerging markets where 4G smartphones continue to be sold, particularly in the more wallet-friendly end of the spectrum. This means that such markets have the maximum potential for growth.

The Indian market serves as a great example for this case and has seen 75.5% QoQ growth in 5G device shipments. It will likely continue to demonstrate similar growth rates until the rest of the year and beyond.

Countries in Southeast Asia will also likely see a 5G shipment increase in the second half of 2021. But the real difference will be made in 2022 when 5G will go live commercially.

With more and more affordable 5G offerings hitting the market, the involved OEMs should witness a considerable jump in their market shares. No OEM would like to miss out on this wave and we should hence be seeing the decline of 4G-only phones.

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