Earlier today (16th June 2021), Realme shared the success of its 618 online sales. The company apparently sold over 1 million smartphone units during this period, ranking in the top 2 in China for the overall sale of Android handsets.

The brand shared the news on its official Weibo account, a Chinese microblogging website. At the 618 event, many of the company’s smartphone models saw a decrease in prices. This includes the smartphone maker’s flagship models as well like the Realme GT, with the device being available starting from 2,500 Yuan (roughly 390 US Dollars). The premium grade handset features a Qualcomm Snapdragon 888 SoC, so the pricing makes it quite competitive in the market considering it also offers 8GB of RAM and 128GB of internal storage.

On the other hand its higher end 12GB RAM and 256GB of internal storage variant is priced at 2,999 Yuan (roughly 470 US Dollars) The company’s Vice President, Xu Qi, further added it had prepared and placed a focus on this year’s 618 event, which was a part of its plans to expand its influence in its home country’s market in 2021. Just in the first quarter of this year, the company saw an explosive growth of smartphone sales, which rose by a whopping 463 percent year on year.

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Earlier this week, Realme released a new product during the 618 press conference. During this event, the company launched a new Night Light, which is shaped like a donut and is priced at 49 Yuan (roughly 8 US Dollars).

The new night light features a perfectly symmetrical round design, with a donut like shape. This device is built with precision sensors with five different kinds of custom Fresnel special patterns. The night light from the Chinese tech giant features a magnetic base beneath its hollow ring like design. The magnetic base enables the product to placed anywhere in the users’ homes.

Furthermore, the Realme night light also houses a built in infrared sensor that detects users’ presence as well along with a photosensitive sensor as well. The sensor on the device also has a 120 degree wide angle, which enables it to measure the ambient lighting to offer automatic brightness adjustment. As per official notes, the device offers 365 days of ultra long battery life. Unfortunately, the smartphone manufacturer has yet to announce the official launch date of this night light, but has announced its price tag of 49 Yuan.

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Last month, after weeks of leaks and rumors, Xiaomi-backed Redmi finally launched the Redmi K30 Pro Zoom edition smartphone in its home market China. Now, the company has announced a massive price cut on the smartphone for a limited time.

As a part of the 618 sales in China, the company has announced that it will be cutting the pricing for Redmi K30 Pro Zoom edition by 400 yuan, which is around $56. This significantly reduces the phone’s pricing during the sale period.

The top-end variant of the phone, which packs 12GB RAM and 512GB internal storage, will be available for 4,099 yuan (approximately $575) after the 400 yuan discount, instead of its original price of 4,499 yuan (~$634).

The company is also offering discounts for the 8GB RAM + 128GB storage and 8GB RAM + 256GB storage models, which are priced at 3,799 yuan (~$537) and 3,999 yuan (~$565) respectively. However, it remains to be seen how much discount these models get.

EDITOR’S PICK: Nokia 43-inch 4K LED Smart Android TV launched in India for ₹31,999 ($424); goes on sale from 8th June

The Redmi K30 Pro Zoom Edition features a 6.67-inch Full HD+ E3 Super AMOLED display. Under the hood, the device is powered by Qualcomm Snapdragon 865 tagging along with a Snapdragon X55 modem, providing support for both SA/NSA 5G modes.

The highlight of the smartphone is the quad-camera setup which includes a 64MP Sony IMX686 1/1.7″ sensor with four-axis OIS, an 8-megapixel telephoto lens with support for 3x optical and 30x digital zoom, a 13-megapixel 123° ultra-wide-angle lens and a 2MP depth sensor.

On the front side, the device is equipped with a pop-up mechanism for housing a 20-megapixel snapper with support for 120 fps slo-mo videos and time-lapse shooting. The phone runs Android 10-based MIUI 11 out-of-the-box and is powered by a 4,700mAh battery with 33W fast charging support.

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The mid-year shopping festival, which is commonly known as “618” in China, is coming soon and the companies are gearing up for the same. In line with this, Xiaomi has announced its new marketing activity.

Xiaomi says that whoever buys its suitcase during the sale will get a surprise gift inside which could be anything from Xiaomi or its ecology of products. The company has added that the users can also find the latest Mi 10 Pro flagship smartphone inside the bag.

Anyone in China who purchases the suitcase products of Xiaomi from 1st June to 20th June through Xiaomi’s Tmall Store or through the company’s own Xiaomi Mall online store will be able to eligible for the surprise gifts.

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The teaser poster shared by the company showcases that along with the Mi 10 Pro smartphone, buyers can find Mi Electric Screwdriver, Mi Handheld Iron, Mi Automatic Washing Machine, Mi Touchscreen Smart Speaker, Hair Dryers, Car Air Purifiers, Portable Cups, Health Calendars, among others.

Currently, Xiaomi is selling more than 10 luggage or suitcase products in China with their price varying from 999 199 yuan (~$28) to 999 yuan (~$140) and in different sizes as well — from 20-inch to 28-inch.

Last month, the company launched the 20-inch version of the Xiaomi Light Business Suitcase. It is manufactured using high-resistance PC-type materials and has improved shock-absorption, thanks to a 3-layer structure. It weighs about 3.6 kilograms, has an internal volume capacity of 36L, and costs 399 yuan which is around $56.

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618 day represents the opening of China’s JDmall e-commerce website, and it’s normal for companies to offer huge sales on the platform for that day. Xiaomi however are pushing the limits of price cuts by taking the Mi 8 Pro and its 2999 yuan ($430) price tag and slashing it down to 1899 yuan ($274). That’s almost a 30% cut, and historically the lowest price that the Mi8 Pro has been listed for.

On top of this huge price cut, there’s also an extr coupon that cuts the price down ever further to a mere 1799 yuan ($260). This literally brings it down to Poco F1 levels of pricing, and it’s an great buy. While the Mi 8 Pro may be a last generation flagship, but it’s by no means a slouch. It still has excellent build quality, fantastic performance and great cameras.

The device comes with an on-screen fingerprint sensor, as well as last gen’s Snapdragon 845 SoC. The version on sale here is the 6GB RAM and 128GB internal storage version, and it’s the only option. On top of all this, it also features a 6.21 inch of Super AMOLED display having a 2248 x 1080 resolution and a notch.

The cameras on the rear are dual 12MP sensors with OIS and optical zoom. Over on the front, there’s a 20MP f/2.0 sensor in the notch. Its camera supports AI features such as AI scene recognition and AI beautify.  It is powered with a 3400 mAh battery with the fast charging tech. The device runs on Android 8.1 Oreo atop MIUI skin.

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(Source)

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