After two years of the explosive growth in demand for PCs during the pandemic, it seems that the bullish growth trend is showing signs of slowing down, as more people returning back to the office instead of staying at home post-pandemic. And it seems that globally renowned laptop manufacturers from the likes of Asus and Acer seem to think so as well.

The Taiwanese media outlet, Commercial Times, reports that in Acer’s quarterly shareholder conference, the brand’s CEO, Jason Chen had announced that the company is shifting its sales outlook for the year 2022, as the company had analysed that based on the current data, the global PC market supply has officially exceeded demand.

Amidst the chip shortage issue being gradually resolved since the end of the last year, the company’s sales for Q1 2022 have been greatly improved compared to Q1 2021. And as for international freight shipping, despite the frequent port congestions and long waiting times for sea and air cargo shipping globally, the shipping rates have surely gotten cheaper for multinational companies in 2022. This change allows laptop manufacturers like Acer to lock in sales faster as they can produce more, and then more of the brand’s products will be able to reach storefronts for customers to buy.

But there is one caveat to this in 2022. CEO of Acer Inc, Jason Chen states that in 2022, the United States had raised the federal reverse interest rates higher to increase global inflation rates and coupled with rising food shortages caused by the war between Russia and Ukraine, demand for PCs is just generally low for buyers right now. Chen explains that buyers will now shift their purchasing focus from their wants (ie the more expensive electronic goods) to the basic necessities like bread, rice, butter and cooking oil, as inflation continues to be rising across the globe. 

In turn, Chen believes that electronic goods like laptops and smartphones in the next few years will experience much lower demand and have a longer upgrade cycle, not only because people saving and spending money on food, but also because the newer laptops and smartphones of today work just fine to last you 3 to 6 years, and they see no need to replace them.

Chen believes that Acer conquering the PC market requires sufficient analysis with efficient strategies. Acer’s business operations span across laptops, desktops, displays and non-PC business subsidiaries as well. In the report, Acer notes that almost 22% of the revenue generated in April 2022 this year was held by its non-PC and non-display businesses, and the company’s business revenue grew 7% YoY compared to 2021.

And as a closing note, Chen reiterates that Acer as a company to ready to face the uncertainties of the PC market, and that it will always do its preparations against the unexpected to stay strong in its current position as an industry leader in the market.

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(Via)

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Acer, the renowned Taiwan-based international hardware and electronics corporation, is holding its Spring Global Launch Event/Press Conference virtually on May 18th, 2022 Wednesday. 

Officially referred to as “Next@Acer 2022”, the launch event is will be live-streamed via YouTube at 9 PM Taipei time (UTC +8) / 6:30 PM IST (UTC +5:30) / 3 PM Berlin Time (UTC +2) / 9 AM New York Time (UTC -4) on May 28th.

Acer has not revealed what series of laptops the company will be launching in May, but if we refer to Acer’s last year’s launch schedule, the company is expected to launch a brand new array of Windows laptops, Chromebooks, gaming devices, business ultrabooks, and professional creator-focused laptops for the masses.

Although Acer did not explicitly announce the devices that will be revealed, the company did share some teaser photos of what to expect from the company at the Next@Acer 2022 launch event, which gives us confirmation on which laptops lineups will get announced on May 28th.

First of all, Acer’s gaming sub-brand, Predator will be refreshing its Acer Helios and Acer Triton series for 2022 with AMD and Intel’s latest processors. The teaser for the 2022 Predator series this year seems to be space-themed which could mean that Acer is planning to deliver an out-of-this-world gaming experience to its users in 2022.

Next is Acer’s bold and innovative sub-brand, the ConceptD. You might know the ConceptD series for its creative-focused easel series which has an adjustable hinge similar to the Apple iPad’s Magic Keyboard, but specifically engineered for the Acer ConceptD series. 

The ConceptD teaser looks like a whirlpool of sorts made out of wood, which could hint that the laptop may have a wooden-like texture feel to it.

The last teaser that Acer has put out is for the event which seems to focus on saving the Earth. Acer could announce a 2022 refresh of its eco-friendly Acer Vero series that it had launched last year, and the company could announce that it will be incorporating green technology into its laptops to reduce the company’s carbon emissions, like switching out plastic packaging for paper packaging for its laptops instead.

RELATED:

• Acer Halts its Business Operations in Russia Amid Current Humanitarian Crisis
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(Source)

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