Luxury phone maker Vertu recently kissed the market goodbye after being enmeshed in huge debts but it seems the British phone company has got a quick replacement in Italian design firm Tonino Lamborghini. I’m sure the name sounds familiar even if you’re not a lover of luxury cars. Well, Tonino is the son of the Italian car maker Ferrucci Lamborghini and he has got a knack for manufacturing luxury goods. The company has just ventured into phone manufacturing with the Alpha One and as the name implies, the luxury phone is its first model.

Sporting a design that is unarguably luxurious and sleek, the Alpha One has a premium look with a smooth, high-class finishing and a body encased in premium leather. The smartphone sports 5.5-inch WQHD LCD display with a resolution of 2560 x 1440 pixels and Corning Gorilla Glass 4 protection. The device is powered by a Snapdragon 820 processor paired with 4GB of RAM and the Adreno 530 GPU fires up the graphics. There is 64GB of storage with a microSD slot for expansion up to 128GB.

On the camera end, the Alpha One packs a 20MP f1.8 rear sensor with dual image stabilization (OIS + EIS). There is also an 8MP selfie camera . The device also comes with two front speakers, dedicated DAC, HiFi recording processor, Dolby Atmos Digital Surround and more. Ther is also a rear fingerprint sensor and it uses dual Nano-SIM cards with a separate expansion slot. Keeping the lights on is a 3250mAh battery with QC 3.0. The phone is unlocked, runs Android Nougat and comes with GPS, 4G and other connectivity features. The Signature Alpha One comes with a premium leather pouch manufactured in South Korea using materials sourced from Italy.

Read More: The Alpha One is Literally The Lamborghini of Smartphones

You’ll have to part with $2450 to have the Lamborghini Alpha One, excluding V.A.T. The new Lamborghini-branded smartphone is available for purchase starting this week in the UK and UAE, where you can pick it up from Harrods and Dubai Mall, respectively. It can also be shipped overseas from Italy if you make the order via Lamborghini Mobile’s website. See more photos from below.

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If you say the Alpha One is a phone for those who drive a Lamborghini, we won’t disagree with you. Asides the fact that it actually wears the Torino Lamborghini brand name, some of its parts are made from the same material used in making a Lamborghini.

The Tonino Lamborghini Alpha One is a luxury smartphone built from the same “stronger than titanium” liquid metal used in super cars. It also features high quality Italian leather with gold stitching found lining the interiors of super cars. The Alpha One is however not just a nice looking phone. It also packs some pretty decent specs, ending the trend of beauty without brains that luxury phones used to be known for.

It sports a 5.5-inch Quad HD AMOLED screen with Gorilla Glass 4, 4GB of RAM, and 64GB of built-in storage with the option for expansion. It is powered by Qualcomm’s Snapdragon 820 processor, an old but still powerful chipset.

READ MORE: Luxurious AGM X1 Limited edition with 18K Gold launched with a $30 off offer

There is a rear-mounted fingerprint scanner that sits below the 20MP ƒ/1.8 rear camera which has OIS and EIS. The front facing camera is an 8MP sensor. The Alpha One has support for dual-SIM slots and draws juice from a 3250mAh battery that supports fast charging. It also has a dual Hi-Fi chipset for 32-bit Hi-Fi playback and comes bundled with Dolby Atmos and stereo speakers.

The selling price for the Alpha One is $2100 and you can pick one up here. Sad thing is that it is only available in one color variant (black leather with gold frame) but you get a Lamborghini branded charger and power bank with a USB Type-C braided cable.

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