Earlier today (3rd June 2022), Xiaomi has announced that it has made various organization changes in India. The company has shuffled its top management, ahead of its plans for a new growth phase in the region.

The Chinese tech giant has announced that Alvin Tse is now the brand’s new General Managed, replacing Manu Kumar Jain who was the previous managing director in India. On the other hand, Manu has been the global Vice President of Xiaomi and is also heading the International Marketing and PR since last year. Notably, the new announcement has also confirmed that POCO India’s Anuj Sharma will be joining Xiaomi as the Chief Marketing Officer (CMO).

Interestingly, Alvin Tse was previously the company’s Global founding team member and even the former General Manager of Xiaomi Indonesia. Tse has also helped the brand expand successfully in the global market as well, working in four of the largest smartphone and internet markets in the world. Now, he is joining the Indian leadership team to support the brand’s plans for the next phase of growth.

Interestingly, the news also arrives as Xiaomi is facing scrutiny in India by the local government. The company’s former MD, Manu Kumar Kain, was recently accused for committing tax fraud, meanwhile, the government had also seized the company’s assets that were worth 5,550 crores INR (roughly 708 million US Dollars). Although, these were released later on.

RELATED:

• Xiaomi adds 10 devices to its end of support list including Redmi K20 & Mi Pad 4
• Xiaomi Mi Band 7 NFC Smart wearable Review: Still one of the best entry level wearables
• Xiaomi 12 Ultra to arrive in premium materials such as leather and ceramic, says tipster
• Xiaomi TV’s LCD screen falls off in China, brand offers prompt refund to buyer

The post Xiaomi shuffles top management in India ahead of ‘growth phase’ appeared first on Gizmochina.

While we await the POCOPHONE F2/POCO F2’s arrival, Alvin Tse, the global head of POCOPHONE has a new huge responsibility. The executive took to Twitter to announce that he is the new head of Xiaomi Indonesia.

Alvin will pull double duty as the head of Xiaomi’s Indonesian business and the global head of POCOPHONE. He replaces Steven Shi who now has a new role as the General Manager of Xiaomi Southeast Asia.

https://t.co/OBUAMCMvCQ

The Xiaomi journey continues to take me to wonderful places. After working and living in India and Europe, I will be leading @XiaomiIndonesia in addition to my @PocophoneGlobal responsibilities. Looking forward to interacting with our Mi Fans here!

— Alvin Tse (@atytse) October 7, 2019

Xiaomi says that the appointment is to strengthen the leadership structure in the region which is an important market for it. Xiaomi also says it is an improvement in its global expansion strategy.

I look forward to continuing my pleasant journey in Xiaomi to Indonesia as a new destination after I have carried out assignments in India and Europe. – Alvin Tse

Alvin Tse joined Xiaomi in 2013 and has worked in India and Europe. He graduated from Stanford Science and has a degree in Management Science and Engineering. He worked with Flipboard China before joining Xiaomi. His LinkedIn page has been updated to reflect the new position.

Xiaomi has also announced that it plans to increase its reach and products in the country. It will collaborate with businesses and add more distribution partners. At the moment, Erajaya is its major distributor in the country.

UP NEXT: Nearly 4 million Xiaomi phones sold during Diwali Festival

(Source)

The post POCOPHONE global head, Alvin Tse, appointed GM of Xiaomi Indonesia appeared first on Gizmochina.