Ambrane, which is known for making mobile phone accessories, has launched a smartwatch in its FitShot lineup, dubbed as Ambrane FitShot Zest.

The device will compete in the overcrowded entry-level or budget smart wearable products in India. The company has announced that it is a voice assistance-enabled product and comes with a calling feature over Bluetooth.

The smartwatch features a 1.7-inch display that offers a screen resolution of 240 x 280 pixels and comes with support for over 60 cloud-based watch faces. For fitness tracking, it supports over 10 sports modes.

The device includes 24×7 real-time health tracking, including support for SpO2 monitoring, blood pressure monitoring, sleep monitoring, and heart rate monitoring, among others. It also has a menstrual cycle tracking feature that easily records and tracks the female cycles.

The wearable product is rated IP67, offering dust and water resistance. It also comes with support for music and camera controls. As for the battery life, the company is promising seven days of usage on a single charge.

The Ambrane FitShot Zest comes in three color options — Black, Blue, and Pink. The device is priced at ₹4,999 ($67) but it is currently available on e-commerce marketplace Flipkart at a discounted price of ₹2,999 (~$40). The company has revealed that the device will also be available for purchase through Amazon from next week.

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