Apple caught many unawares when it launched a Red colored special edition of the iPhone 7 & 7 Plus days back. This is the first time Apple is adding such unconventional colors to its smartphone range. The iPhone 7 Red together with the higher iPhone 7 Plus were released in partnership with (RED), an NGO devoted to raising funds for the fight against HIV/AIDS, Tuberculosis, and Malaria. A percentage of the unit cost of each unit sold are donated to the Global Fund solely for fighting the deadly diseases.

The Red edition is billed to go on sale on March 24 via Jingdong, Lynx, Apple’s official website and ahead of that event the red iPhone 7 is shown to have recorded over 480,000 registrations ahead of the sale. The registration is only that of Jingdong, so if we piece together the registrations in other platforms, it could be well over a million persons. Even though the registrations are no indicator of the number of units that would be sold, it is an indication that the new color variant has widespread acceptability.

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The red color iPhone 7 and 7 Plus are sure leaving up to expectations that they would drive sales and as for the sales, it would commence today 24th March at 23.01 china time (GMT +8). Do know that the prices remain unchanged from those of the other variants. However, the iPhone 7 & 7 Plus Red variants are available in 128GB and 256GB storage versions only. You also get the accessories such as Lightning ear pods, the USB data cable, and charger, as well as the 3.5mm adapter.

(source)

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