The MagSafe puck, MagSafe Duo, and MagSafe Battery Pack are the only MagSafe accessories that Apple offers for iPhones. A new image making the rounds online indicates that the company may have thought about releasing a new MagSafe charger for iPhones, but it ultimately decided against this decision for a number of reasons. Apple might have felt that this metal stand, which can only hold iPhones in landscape orientation, doesn’t really make much sense. Let’s see how it looks and what could be the possible reasons behind abandoning it.

Known Twitter handle, @TheBlueMister, shared an image of the unreleased product from Apple. TheBlueMister which is a group of collectors on the social media platform that shares details about the prototypes and pre-release Apple devices and accessories. The group has now shared an image of the unreleased Apple product, which is an iPhone charger with a metal stand. The device was reportedly planned to launch in the market with the moniker “Apple Magic Charger”. This is what name we get when we plug the device into a Mac.

Finally, the product itself has a substantial aluminum base that gives it a firm grip. A MagSafe Puck circular cutout is also present in the base. It can either stand vertically or lie flat. It resembles the Apple Watch Charger on MagSafe Duo very much. The stand has a rubberized covering on the bottom to give it a secure grip. There is also a permanently attached USB Type-C port that will undoubtedly be used for charging.

In terms of the brand’s decision to withdraw the product, we believe its holding capacity to be the main factor. The spherical magnetic MagSafe puck is too low to support the vertical position, therefore the Magic Charger can only really hold an iPhone in landscape configuration. As it genuinely makes no sense and greatly diminishes the product’s practicability, this may be the only reason to give up on it. However, there can be additional factors as well.

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