As per reports, Apple is finally planning to enter the smart display market to take on its rivals like Amazon and Google, who are well-established in this industry. The company has previously tried to crack the smart speaker market dominated by Amazon and Google with little success. The latest sources, however, show promise for the new upcoming Apple Smart Display.

The Smart Display would use the iPad as the primary screen, and the device would be used to regulate the thermostat, home lighting and security options, such as locks. Users will be able to make facetime calls using the Smart Display as well. Additionally, one could watch TV and multitask on the device – for instance, watching a cooking video on YouTube while checking the weather forecast. 

As per sources, Apple’s Smart Display will feature a larger screen for the sake of convenience. Compared to Google Nest Hub Max, which has a 10-inch display, customers can expect the Apple Smart Display to have a slightly larger screen. Furthermore, Apple might even let its users purchase docks for their iPads, similar to the dock for the upcoming Google Pixel tablet. That will enable customers to hang up their iPads around their home or just use it with a stand on a counter or a dresser.  

Apple’s voice assistant, Siri would be a major point of focus for the Smart Display. Since Apple’s AI capabilities don’t match the potential of Google Assistant and Amazon’s Alexa, Apple would have to improve Siri as a strong contender to its competition. The process might take a fair amount of time, which is why customers should not expect the Apple Smart Display to launch anytime soon. 

Apple’s new HomePod smart speaker is promising. However, it features more or less a similar design to its previous generation, which was launched in the year 2018. To make its Smart Display a success in such a competitive market, Apple would have to bridge a lot of gaps in their hardware and software. It will be quite interesting to see how the trillion-dollar electronics company conquers this hurdle.  

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(Source, Via)

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