An online shopper at UK supermarket chain Tesco, Nick James, got a pleasant surprise this week after he made an online purchase of groceries including apples, and got his supplies together with an Apple iPhone. The iPhone is courtesy of an online rewards scheme for customers of the supermarket.

The incidence of misplaced deliveries has gone up since the coronavirus pandemic warranted lockdowns across the world and made shoppers embrace the online shopping model to get their supplies. The rise in online shopping has also brought to the fore the mismatch between what was ordered and what was delivered. An online shopper recently got an iPhone-like work table delivered to him after ordering what he thought was an Apple iPhone.

However, the case of the present shopper, 50-year old Nick James, was not a case of mismatched order but a pleasant surprise from the supermarket franchise. Tesco had randomly selected shoppers for rewards that link with an item they had purchased from the supermarket’s online store. James was gifted with a free iPhone SE, together with his grocery order.

James was highly ecstatic in a tweet linked to him, saying that he was pleasantly surprised by the gift of an iPhone from Tesco when he made some online purchases at the supermarket’s online store. He said his son was also very excited about the gift.

A big thanks this week to @Tesco & @tescomobile. On Wednesday evening we went to pick up our click and collect order and had a little surprise in there – an Apple iPhone SE. Apparently we ordered apples and randomly got an apple iphone! Made my sons week! #tesco #substitute pic.twitter.com/Mo8rZoAUwD

— Nick James (@TreedomTW1) April 10, 2021

The promotional campaign was targeted at online shoppers across the UK accessing goods from Tesco supermarkets. The marketing campaign is called the Super Substitute scheme and aims at replacing a particular item within a shopper’s cart with a surprise gift for randomly selected customers while the original item will be retained in the cart. It is claimed that Tesco has doled out up to 80 such gifts to its online shoppers across its outlets in the UK.

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