Although the PC market has seen a resurgence in sales in 2020 and 2021 during the pandemic, this sales growth has seem to be slowing down in 2022. In fact, the well-renowned Taiwanese laptop manufacturer, Asus has boldly claimed that the PC market could witness supply exceeding demand in 2022, and the company has taken the necessary measures to ensure its PC business remains stable in this upcoming trend.

According to a report by ITHome, Asus’ Global APAC Chief Marketing Officer, Mr Rex Lee, warns that the European, Chinese and North American PC market is currently on a downward trend of demand and that if the trend continues on for the remaining months in 2022, the overall PC market in 2022 will witness an oversupply, in which supply from laptop manufacturers will outpace and exceed the demand of the current global PC market.

In the company’s press conference, Asus expressed that to avoid oversupply yet still remain competitive in the global PC market, the company has shifted its PC business strategy to its mid-range premium laptop lines, like its 2022 Zenbook and Vivobook lineup. 

The new 2022 Zenbook lineup is aimed at the premium mid-range laptop market where the device is catered to creative professionals who want a high-quality OLED screen with high processing performance at a reasonably affordable price. 

The best example is the company’s 2022 Zenbook 14 OLED, which features a 14-inch 2.8K OLED NanoEdge display with support for a 90Hz refresh rate, 16:10 aspect ratio, 100% DCI-P3 colour gamut, and 550-nit brightness. 

The device is then powered by the 12th generation Intel Core i5-1240P or Intel Core i7-1260P processor, coupled with Intel Iris Xe graphics. It also packs in 16GB of LPDDR5 RAM and 512GB of fast PCIe Gen 4.0 SSD storage.

In his closing remarks, Mr Rex Lee, CMO of Asus, mentioned that the company is also shifting its sales focus in 2022 to India, as the country is one of the still steadily growing PC markets in 2022. 

This is mainly due to the current PC market downturns in several key global markets for the company. He raises several examples such as the European market in which the current Ukraine Russia war has led to lower PC sales in the region., the Chinese market in which the current lockdowns have stifled the growth of the economy, and the North American market in which current inflation rates has limited the country’s spending.

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(Via)

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