Just days after clearing TENAA, Taiwan-based smartphone and PC maker, ASUS has officially unveiled its Zenfone 3 smartphone models in China. The Zenfone 3 models include the ASUS Zenfone 3, Zenfone 3 Deluxe having both SD 820 and SD 821 versions, and Zenfone 3 Ultra.

Top of the pack is the ASUS Zenfone 3 Deluxe, the world’s first smartphone to feature the Qualcomm Snapdragon 821 chipset. The Zenfone 3 Deluxe equally features a design where the antenna bands are hidden with a premium all-metal build.

Along with the Snapdragon 821 chips, the ASUS Zenfone 3 Deluxe sports a 5.7-inch Super AMOLED display, 6GB of RAM, and a mammoth 256GB of built-in storage. Obviously, there is no need for an SD card. There is also a cool 23MP Sony IMX318 rear camera with OIS, laser auto-focus, RBG color sensor calibration. The rear camera is protected by sapphire glass and  an 8MP front-facing selfie shooter completes the set up.

The Zenfone 3 Deluxe also comes with an SD 820 version with 3GB RAM and 32GB of internal storage but both versions run Android Marshmallow with ASUS Zen UI 3.0 on top. The device also features a fingerprint scanner, dual-SIM slots, and a 3000mAh battery with QC 3.0 Support among others.

The Zenfone 3 Ultra is the largest of the lot, with a 6.8-inch display having a resolution of 1080 pixels. The big Zenfone 3 Ultra also comes with a big 4,600mAh battery that supports fast charging with Quick Charge 3.0. The Zenfone 3 Ultra is powered by an Octa-core Snapdragon 652 SoC accompanied by 4GB of RAM and 64GB of storage on board which can be expanded up to 128GB. On the camera end, the ASUS Zenfone 3 Ultra packs a 23-megapixel primary camera on the rear and a 8-megapixel front shooter for selfies.

Next is the ASUS Zenfone 3 with a 5.5-inch Full-HD (1920 x 1080 pixels) display.  Recall that there is a low-end Zenfone 3 version with SD 430 chips, 5.2-inch display unveiled in India but this version of the Zenfone 3 is powered by the Snapdragon 652 SoC with 4GB of RAM. The phone packs 64GB of internal storage that can be expanded via microSD card. As far as the cameras are concerned, the Asus ZenFone 3 packs a 16-megapixel primary camera on the rear and a 8-megapixel front shooter for selfies and is powered by a 3000mAh battery.

The top-end Zenfone 3 Deluxe with SD 821 chips seems to be priced at 4,999 Yuan (around $750), while the one with SD 820 is priced at 3299 Yuan ($495). The Zenfone 3 Ultra carries a price tag of 3999 Yuan in China ($600) and finally the Zenfone 3 starts at  2699 Yuan ($405)

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So, what can we expect from the new ZenFone series?

We know that the new ZenFone 3 series won’t be coming with Intel chips this year, which opens up the possibility of Snapdragon series processors. Now, the first ZenFone 3 model seems to have been spotted on the benchmarking website, AnTuTu revealing key specs of the device. The model is called as the ASUS Z016D. The company is aiming the top-end segment with this device, using the new Snapdragon 820 chipset inside with Adreno 530 GPU. For memory, the phone comes with 4GB of RAM and 32GB of internal storage. At the back, you get a massive 23MP rear camera sensor, while up front, there will be an 8MP shooter. The display size is unknown but the resolution will be FHD 1920 x 1080p. As for software, the phone will be running on Android 6.0.1 Marshmallow version.

Along with the specs details, AnTuTu also revealed that the new ZenFone 3 model scores around 135,000 points on AnTuTu, which is a great. This puts the device in direct competition with other top-end flagships like Xiaomi Mi 5, Galaxy S7 and HTC 10.

The company has already confirmed the release of the new models at Computex 2016. You can check out the teaser video from down below.

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