The emergence of phablet-size smartphones with sizes extending up to 6.99 inches led to the steady decline in sales of tablets and that decline continues to persist. That decline in sales of tablets may have forced ASUS to abandon the tablet market.

According to a report carried by Taiwanese tech website ePrice, ASUS has quit the tablet market for good and isn’t planning to release a new Zenpad model anymore. The Taiwanese tech giant is said to have informed its distributors that it won’t be updating the Zenpad series anymore. At present, the last Zenpad model released is the ZN380KNL and the model is even sold out in Taiwan.

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ASUS has got a flourishing PC/laptop business so, it is quite surprising that it couldn’t sustain its tablet division. But then, it readily comes to mind that large screen mobile phones are steadily replacing the demand for tablets. Taiwan’s tablet market is reported to ship only about 60,000 units monthly, of which Apple’s market share is over 40%, and the iPad continues to dominate the high-end tablet market. Globally, ASUS isn’t among the top5 tablet manufacturers who corner more than 70% of the tablets sold globally. It won’t be surprising if we see other OEMs like Xiaomi follow suit.

(source)

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