Blaupunkt has introduced its new SonicQ QLED TV series in India, offering three screen sizes and a strong mix of display, sound and smart capabilities. The lineup arrives with features such as a QLED 4K panel, 120Hz MEMC, Dolby Vision and 80W stereo speakers, making it an interesting choice for entertainment and gaming. Readers looking for full specifications, performance details, and pricing can find the complete breakdown below.

Blaupunkt SonicQ QLED TV series specifications and features

The Blaupunkt SonicQ QLED TV lineup comes in 55-inch, 65-inch and 75-inch variants, all featuring a slim, bezel-less design with an alloy stand for a clean and modern look. Each model is equipped with a QLED 4K display capable of producing 1.1 billion colors.

With HDR10+, Dolby Vision and a peak brightness of 550 nits, the TVs aim to deliver detailed highlights and vibrant scenes. The 120Hz MEMC system paired with VRR and ALLM helps reduce blur and judder, improving clarity for sports and gaming content.

The Blaupunkt SonicQ QLED TV series come with 2GB RAM and 32GB internal storage, offering enough room for apps and performance stability. Sound output is handled by an 80W stereo box speaker system enhanced by Dolby Atmos and Dolby Digital, delivering a more engaging audio experience for movies and games.

The series runs Google TV 5.0 out of the box, offering personalized recommendations, profile support and access to a wide range of apps. Content platforms such as Netflix, Prime Video, Disney+ Hotstar, Apple TV and YouTube are all supported. For connectivity, the TVs feature dual-band Wi-Fi, Bluetooth 5.0, multiple HDMI and USB ports, and compatibility with soundbars and gaming consoles. The Google Assistant remote includes shortcut keys for Netflix, Prime Video, YouTube and a favourite app button for quick access.

Blaupunkt SonicQ QLED TV series price and availability

The Blaupunkt SonicQ QLED TV range is available exclusively on Flipkart starting today. The 55-inch model is priced at Rs 32,999, the 65-inch version costs Rs 44,999, and the 75-inch variant is listed at Rs 65,999. All models come in a single sleek finish and may be available with platform-specific bank offers or discounts, depending on the sale period.

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Blaupunkt has introduced its first QLED Smart TVs with JioTele OS in India. The range includes 43-inch, 50-inch, and 55-inch models. Alongside, the company has announced the SigmaQ series with 24-inch, 32-inch, and 40-inch options for compact use.

The Blaupunkt JioTele OS QLED 4K lineup comes with AI-based content recommendations, a sports mode, and access to more than 300 free live TV channels through Jio Store. Buyers get a three-month JioHotstar subscription. The TVs have a bezel-less AirSlim design for edge-to-edge viewing.

The 55-inch model supports HDR and covers over 1.1 billion colors. It runs on an Amlogic processor with 2GB RAM and 8GB storage. Audio output is delivered by 50W Dolby Audio speakers with multiple sound modes. The display has 4K resolution at 60Hz with a brightness of 450 nits. Connectivity features include Bluetooth 5.0, dual-band Wi-Fi, HDMI ARC and CEC, and optical audio. Pre-installed apps include Netflix, YouTube, JioCinema, and Hotstar. JioTele OS provides a voice assistant in more than ten languages, 300+ JioGames, 200+ apps, and Hello Jio integration. The 43-inch and 50-inch models come with 40W and 48W speakers respectively. All QLED models include three HDMI ports, two USB ports, and a one-year warranty.

The SigmaQ series focuses on smaller sizes. It offers QLED panels with HD resolution on the 24-inch and 32-inch models and Full HD resolution on the 40-inch variant. Brightness levels are 300 nits on the 24-inch and 400 nits on the 32-inch and 40-inch models. The 40-inch SigmaQ comes with 36W speakers, while the 24-inch offers 24W output and the 32-inch provides 36W. All models use an Amlogic chipset with 512MB RAM and 4GB storage. The series runs on a Linux-based operating system with support for Prime Video, JioHotstar, YouTube, Sony LIV, and Zee5. Connectivity includes two HDMI ports, two USB ports, a headphone jack, Bluetooth, Wi-Fi, and screen mirroring. Warranty is one year.

Pricing & availability

Prices for the JioTele OS QLED TVs are ₹17,599 for the 43-inch, ₹21,999 for the 50-inch, and ₹26,699 for the 55-inch. The SigmaQ models are priced at ₹6,199 for the 24-inch, ₹8,299 for the 32-inch, and ₹12,499 for the 40-inch. The televisions will be sold on Flipkart during Big Billion Days, with early access from September 22 for Plus and Black members and open sale from September 23.

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Blaupunkt has introduced a new addition to its television lineup in India, marking its entry into the ultra-premium smart TV category. The information comes via the official announcement of the company’s latest Mini QD TV models. The details highlight features that focus on advanced display quality, immersive audio, and a design built to deliver a premium viewing experience.

Blaupunkt Mini QD TV key specifications and features

The newly launched Blaupunkt Mini QD TVs are available in 65-inch and 75-inch sizes, bringing home-theater-like visuals and sound into living spaces. Equipped with Mini QD display technology, these TVs promise sharp details and vibrant colors with a peak brightness of 1500 nits, ensuring clarity even in bright rooms. With a contrast ratio of 100000:1 and support for Dolby Vision, HDR10, and HLG, the viewing experience is enhanced with deeper blacks and richer tones.

Audio performance has also been given significant attention. The televisions are fitted with a 108W Dolby Atmos-certified speaker system, which includes six drivers and two subwoofers. This setup creates a fuller surround sound effect, complementing sports, movies, and music playback. For gamers, the TVs offer a 120Hz refresh rate with MEMC, ALLM, and VRR support to reduce lag and deliver smoother motion during fast-paced gameplay.

Pricing and availability

The Mini QD TVs feature a bezel-less design with a premium metal base, Bluetooth 5.0, dual-band Wi-Fi, in-built Chromecast, and AirPlay support. They run on Google TV, offering access to thousands of apps and voice control through Google Assistant.

The Blaupunkt Mini QD TV 65-inch model is priced at Rs 94,999 (~$1,080), while the 75-inch version costs Rs 1,49,999 (~$1,710). Sales will begin on Flipkart from 28th August at 12 PM, with launch offers including up to 10 percent discount on select credit cards and a no-cost EMI option for up to 12 months.

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Blaupunkt has expanded its smart TV portfolio in India with the introduction of a new QLED Google TV range. The brand has confirmed that bookings for the models will begin tomorrow, exclusively on Flipkart. Available in various screen sizes, the new series focuses on delivering enhanced sound, sharper visuals, and intuitive features to modern Indian households.

Premium QLED series with Dolby Audio and Google TV

The latest QLED 4K lineup includes 50-inch, 55-inch, and 65-inch models, designed to offer a high-end viewing experience. These TVs support 1.1 billion colours, wide color gamut, and HDR10 to deliver vibrant visuals.

For audio, the 55-inch and 65-inch variants feature a four-speaker setup with 70W output, while the 50-inch comes with dual speakers and 50W output. Dolby Atmos and Dolby Digital Plus certifications aim to replicate cinema-like surround sound. The design also gets an upgrade with a sleek, bezel-less metallic finish. These TVs run on Google TV OS and support Google Assistant, Chromecast, and access to over 10,000 apps.

Compact QLED series for budget buyers

Targeting value-conscious users, the 32-inch and 40-inch models come with QLED screens, Android TV OS, and Dolby MS12 audio. The 32-inch has HD Ready resolution, while the 40-inch offers Full HD. Both models produce 48W sound output through two speakers. Features like voice search, built-in Chromecast, and HDMI/USB ports make these TVs suitable for smaller homes without compromising functionality.

Price and availability

The new QLED series goes live on Flipkart on 13th June 2025. Prices are set at Rs 10,999 (32″), Rs 15,499 (40″), Rs 27,999 (50″), Rs 31,999 (55″), and Rs 44,999 (65″). Buyers can also avail a 10% instant discount using SBI credit cards.

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Blaupunkt has unveiled the Atomik OMG, a new portable speaker targeting users seeking high-output audio and rugged design. The speaker’s 360-degree design allows flexible placement, maintaining sound quality regardless of orientation.

The speaker houses dual drivers and a dedicated woofer, producing 75W output with enhanced bass and clarity, aided by Blaupunkt’s proprietary sound technology. Its cylindrical design allows placement in any orientation—vertical, horizontal, or suspended—without distorting audio quality. An integrated neon lighting system offers adjustable color patterns to sync with playback.

A 7200mAh battery (four 1800mAh cells) promises up to 12 hours of runtime. Connectivity includes Bluetooth 5.4, TF card support, USB, Aux input, and TWS pairing for stereo mode. The IPX6 rating ensures resistance to water splashes and dust, complemented by a grab strap for portability. Additional features include a built-in microphone for calls, physical control buttons, and a black finish.

Pricing & availabiltiy

The Blaupunkt Atomik OMG is priced at ₹9,999, with an introductory offer of ₹7,999. It is available on Amazon.in and Blaupunkt’s official website, backed by a one-year warranty.

Preview	Product
	Blaupunkt Rock & Roll OMG Party 75W Boombox I 100 Years German Legacy Audio I Jazzy Aura Party Neon…	Check Price on Amazon

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In other news, Blaupunkt has also recently launched the Atomik Knightz 100W speaker in India. It is an IPX6-rated party speaker with four drivers, two bass radiators, and nine-light modes. It packs a 15,600mAh battery for up to two days of playback, supports TurboVolt quick charging, and includes a wireless karaoke mic and shoulder strap.

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German consumer electronics brand Blaupunkt, best known for its high-quality audio products has launched the SBW600 Xceed Dolby Atmos Home Theatre in India.

Blaupunkt SBW600 Xceed features

The SBW600 Xceed Dolby Atmos Home Theatre comes with a comprehensive speaker setup, including top, front, and side speakers integrated into the soundbar, along with dual rear satellite speakers. This configuration supports 360° audio immersion, enhanced by Dolby Atmos, DTS, and IMAX technologies for a rich, clear sound environment. It provides true 9.1.4 surround sound, 3D audio with a wireless subwoofer, and acoustically balanced performance.

The SBW600 Xceed is built with all-metal components, ensuring durability while maintaining high sound quality. It offers multiple connectivity options, including HDMI-ARC, Optical, Coaxial, AUX, USB, and Bluetooth, making it compatible with a wide range of devices and easy to set up. It comes with accessories such as a remote control, HDMI-ARC cable, and AUX cable, and is available in black.

Pricing & availability

The Blaupunkt SBW600 Xceed is priced at Rs. 49,999 and can be purchased directly from the Blaupunkt website.

In other news, Zebronics has launched the Zeb StudioX One, a 240W RMS portable Bluetooth speaker with a 16.5 cm subwoofer, dual mid-range drivers, and quad tweeters for balanced sound. It supports Bluetooth 5.3, USB, microSD, AUX, TWS pairing, and functions as a power bank with its 9000mAh battery offering 11 hours of playback.

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Blaupunkt has unveiled two new additions to its Boombox lineup in India: the Atomik Knightz and the Atomik BB60. Both models aim to provide dependable audio performance and practical features suited to various needs.

Blaupunkt Atomik Knightz features

The Atomik Knightz is designed for outdoor and party use, delivering 100 watts of sound through four high-end drivers and two bass radiators. Its IPX6 rating ensures resistance to water and dust, making it a durable option for outdoor settings. The speaker also features nine light modes for customizable ambiance. With a 15,600mAh battery, it offers up to two days of playback and supports TurboVolt quick charging to minimize downtime. Additional features include a bass boost button for enhanced audio, a karaoke-ready wireless microphone, and a built-in shoulder strap for convenience.

Blaupunkt Atomik BB60 features

The Atomik BB60 is a more compact and portable option, delivering 60 watts of sound through dual speakers and radiators. Its neon-accented design, cushioned premium grill, and carry handle make it easy to transport. The 6,000mAh battery provides up to 10 hours of playback and supports TurboVolt quick charging. Like the Knightz, it is IPX6-rated for splash resistance and includes a wireless karaoke microphone.

Pricing & availability

The Atomik Knightz is priced at ₹14,999 (~$175), while the Atomik BB60 is available for ₹7,999 (~$93). Both models are now available for purchase on Amazon.in and Blaupunkt’s official website.

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Blaupunkt has introduced a new soundbar, the SBW100 Pro+, in India. Designed with user feedback in mind, the soundbar boasts a stylish edgeless design with a high-grade grill.

Blaupunkt SBW100 Pro+ soundbar

Delivering a powerful 100W output, the SBW100 Pro+ uses dual high-definition drivers in a 2.1 channel configuration, paired with a wired subwoofer for enhanced bass. The soundbar includes a built-in equalizer offering three distinct sound modes. The Movies Mode enhances special effects and dialogue for a cinematic experience, while Music Mode provides deep bass and rich tones for music enthusiasts. For spoken content, News Mode ensures clear audio quality.

Connectivity options on the SBW100 Pro+ are extensive, with support for HDMI ARC, Bluetooth, USB, and AUX, allowing compatibility with a wide range of devices such as TVs, phones, and tablets. The soundbar also includes a full-function remote control for convenient operation from anywhere in the room. Additionally, the side control panel offers a tactile, user-friendly interface for hands-on adjustments.

Pricing & availability

The Blaupunkt SBW100 Pro+ is priced at ₹4,499 and is available on Amazon India and the Blaupunkt website. It also comes with a one-year warranty.

Blaupunkt has launched the SBA02, a 30W portable Bluetooth soundbar in India, priced at ₹2,499. Featuring a compact design with a honeycomb-patterned grille, it delivers clear audio through dual drivers and a passive radiator. The 3600mAh battery offers up to 8 hours of playback, while TurboVolt fast charging minimizes downtime.

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Blaupunkt has introduced its latest ANC headphones, the BH61 Moksha, in India. These headphones are designed to provide an effective noise-canceling experience at a reasonable price.

Blaupunkt BH61 ANC headphones’ specs

The BH61 Moksha features Moksha ANC technology, reducing ambient noise to enhance the listening experience. The headphones prioritize comfort with soft protein cushion earpads and an adjustable padded headband, making them suitable for extended wear. With an IPX5 water resistance rating, the headphones are also well-suited for workouts or light outdoor use.

The headphones offer a long battery life of up to 50 hours on a single charge, complemented by TurboVolt fast charging for quick power boosts. Connectivity is supported by Bluetooth 5.4 with dual-pairing, allowing seamless switching between devices. A high-sensitivity microphone ensures clear voice calls, while the 3.5mm audio port provides the option for wired use.

The headphones include multiple sound modes, such as Blaupunkt Music Mode and Turbo Bass Mode, to suit different audio preferences. A tactile control panel provides convenient access to essential functions, further enhancing ease of use.

Pricing & availability

The BH61 Moksha headphones are available for purchase on Amazon, Blaupunkt’s official website, and select retail stores. Priced at ₹2,999 (~$36), they offer a strong combination of features, performance, and comfort, making them a competitive option for budget-conscious buyers seeking quality ANC headphones.

In other news, Blaupunkt has also launched the SBA02 soundbar in India at Rs. 2,499. Compact and portable, it delivers 30W sound through dual drivers and a passive radiator, with up to 8 hours of battery life from its 3600mAh battery.

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Blaupunkt has launched its latest soundbar in India, the SBA02, priced at Rs. 2,499. The SBA02 is designed to deliver quality audio with practical features at an affordable price.

Compact Design, Clear Sound: The SBA02 has a sleek, wedge-shaped design that fits well in modern living spaces. Its honeycomb-patterned front grille not only looks good but also helps improve sound clarity. With 30 watts of audio power, dual high-definition drivers, and a passive radiator, it offers balanced sound for both music and movies.

Portable and Powerful: The SBA02 is also portable, with a 3600mAh battery that provides up to 8 hours of playback at 50% volume. It’s ideal for outdoor events or moving around the house, and Blaupunkt’s TurboVolt fast charging helps reduce charging time.

RGB Lightings: For a bit of extra flair, the SBA02 features RGB lighting, allowing users to choose from different color effects. This can add to the atmosphere, whether it’s for a movie night or a party.

Multiple Connectivity Options: The SBA02 offers several connectivity options, including Bluetooth, USB, AUX, and a TF card slot. It also supports True Wireless Stereo (TWS), letting users connect two units for a wider soundstage.

At Rs. 2,499, the SBA02 delivers strong value for its price. While many budget soundbars cut corners on quality, Blaupunkt aims to bring quality audio to a wider audience, making the SBA02 an attractive option for those on a budget. It is currently available on Amazon India for Rs. 2,411.

In other news, EarFun has launched the UBOOM X wireless speaker offering 80 watts of powerful sound with enhanced bass, thanks to dual woofers, tweeters, and bass radiators. Developed with Oluv’s Gadgets, it features seven custom EQ settings accessible via the EarFun Audio App. Party Connect mode allows syncing up to 50 speakers, with multi-color LED lights for added ambiance.

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Starting May 2 at midnight in India, Blaupunkt’s Great Summer Sale kicks off on Amazon exclusively for Prime Members. For other users, the sale will be live at 12pm on May 2. The sale will come to an end on May 7.

At the same time, Blaupunkt TVs will also be available with attractive discounts between May 2 and May 9 during Flipkart’s Big Savings Days sale. As expected, Flipkart Plus members will have early access to Blaupunkt TV deals. During the upcoming sales, customers can enjoy significant discounts on Blaupunkt Smart TVs using credit cards or opting for EMI transactions. 

Blaupunkt TV deals during 2024 Amazon Great Summer Sale

The Blaupunkt 40CSG7112 40-inch TV will be available for Rs 14,999. It offers a Full HD resolution and Cyber Sound G2 Series technology. The Blaupunkt 43-inch TV (43CSG7105), featuring a Full HD LED display and Cyber Sound G2 Series technology, offers an irresistible entertainment experience for Rs 16,999.

Blaupunkt 108 cm (43 inches) Cyber Sound G2 Series Full HD LED Google TV 43CSG7105 (Black)

• Resolution : Full HD (1920 x 1080)| Refresh Rate : 60 Hertz
• Connectivity: Dual Band Wi-Fi | 3 HDMI ports to connect latest gaming consoles, set top box, Blu-ray Players | 2 USB ports to connect hard drives and other USB devices | eARC | Ethernet
• Sound: 48 Watts Output | Dolby Digital Plus
• Smart TV Features: Google TV OS | In-Built WiFi | Screen Mirroring | Supported Apps: Netflix, Prime Video, YouTube, etc.| Hand free Voice Control and Google Assistant Operation
• Display: Full HD

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The Blaupunkt QD7010, a 50-inch QLED TV with Quantum Dot technology and 4K Ultra HD resolution, will be available for Rs 28,999. The Blaupunkt 43QD7050 43-inch TV is also the brand’s Quantum Dot technology offering. It delivers a 4K Ultra HD QLED experience at an affordable price tag of Rs 21,999.

The Blaupunkt 55QD7020 is a 55-inch TV with Quantum Dot technology. This QLED TV will be available for Rs 33,999 through the upcoming sale. Blaupunkt’s other TV models, such as 50CSGT7022 (50-inch), 55CSGT7023 (55-inch), 65QD7030 (65-inch), and 75QD7040 (75-inch), will be available at discounted prices, such as Rs 25,999, Rs 29,999, Rs 47,999, and Rs 99,999 (no change in price). The actual prices of these models are Rs 26,999, Rs 29,999, Rs 49,999, and Rs 99,999. 

Blaupunkt TV deals during 2024 Flipkart Big Savings Day sale

Blaupunkt’s 43-inch (43QD7050) Quantum Dot Series 4K Ultra HD QLED Google TV will be available for Rs 21,999 during the Flipkart’s Big Savings Days sale. Blaupunkt will sell the 55-inch (55QD7020) Quantum Dot Series 4K Ultra HD QLED Google TV for Rs 33,999. Both TVs come with a Google Assistant-enabled voice remote. In addition, they come with support for audio technologies, such as Dolby Digital Plus, Dolby Atmos, and DTS TruSurround.

Blaupunkt’s additional TV models will also be available at attractive prices during the Big Savings Days Sale on Flipkart. The 24Sigma707’s price will decrease to Rs 5,999 from Rs 6,499, while the 32CSA7101 stays at Rs 9,999. The 32CSG7111 will be available for Rs 10,299, reduced from Rs 10,499, and the 40Sigma703 BL will be offered at Rs 13,999, down from Rs 14,499. Additionally, the 42CSA7707 maintains its price at Rs 16,999, and the 43CSA7070 is available for Rs 24,999. The price of the 43CSA7121 will stay at Rs 17,499, while the 43CSG7105 will receive a discount to Rs 16,999 from Rs 17,499. The price of the 43QD7050 will be dropped to Rs 21,999 from Rs 22,999, and the 50CSGT7022 will be available for Rs 25,999 from Rs 26,999.

Moreover, the price of the 50QD7010 will drop to Rs 28,999 from Rs 29,999, while the 55CSGT7023 will remain at Rs 29,999. Similarly, the 55QD7020 will stay at Rs 33,999. The 65CSGT7024 will be sold for Rs 39,999, reduced from Rs 42,999, and the 65QD7030 will be listed for Rs 47,999, down from Rs 49,999. Finally, the 75QD7040 will see a significant discount, priced at Rs 89,999, reduced from Rs 99,999.

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Blaupunkt has just unveiled a brand new audio product in the Indian market. The company’s latest offering is the Blaupunkt SBA50 Bluetooth soundbar speaker which offers some notable specs. So here are all the details like its features and pricing.

Blaupunkt SBA50 Bluetooth Soundbar Specs

The new Soundbar from the brand houses a quad 2.04 inch speaker setup that can offer 45W stereo sound output. Blaupunkt promises to offer a deep bass along with balanced audio with these speakers. It weighs 2.2 kilograms and measures 90.7 x 12.5 x 12.5 cm in dimensions. It has a rectangular bar design with a sleek finish. A 2,400mAh battery pack powers this device, which can offer up to 14 hours of battery life on a single full charge.

It offers multiple connectivity options like Bluetooth 5.0, USB, AUX, microSD card slot, Gutar, Min input, and even FM radio. Blaupunkt SBA50 Bluetooth soundbar can also be paired with another SBA50 model for seamless audio as both soundbars can connect to the same music. The company has packed a built-in equalizer along with six preset modes that allows a more personalized audio experience.

Pricing and Availability

The Blaupunkt SBA50 Bluetooth soundbar speaker is available in a single black color option. It is currently listed for purchase on Amazon’s official Indian website. It has a price tag of 3,999 INR, which roughly translates to about 48 US Dollars.

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Blaupunkt recently launched a portable speaker in India. Now the German brand has expanded its range of headphones in the country. The newly announced offering is the Blaupunkt BH41. The audio device is equipped with a large driver, a comfortable design, and a long-lasting battery life. Read on to know what the BH41 offers out of the box. 

Blaupunkt BH41 specifications and features

The Blaupunkt BH41 is an over-ear wireless headphone. It has an adjustable headband and padded protein cushions for a comfortable fit during long hours of usage. The latter also helps in reducing external noise. The earcups can also be folded making it easier to store headphones in bags. There are multi-functional buttons to control the headphones. 

In terms of audio, the Blaupunkt BH41 is equipped with a 40mm driver delivering powerful bass and clear notes. It features passive noise cancellation for a noise-free listening experience. The headphone also has a mic for clear quality audio. The BH41 supports Siri and Google Assistant. 

The Blaupunkt BH41 is claimed to deliver a battery life of up to 24 hours. A 10-minute charge is said to offer 3 hours of usage. The headphones also have a 3.5mm jack allowing users to connect it to devices if the battery runs out. 

The Blaupunkt BH41 over-ear headphones are priced at Rs 1,499. It is offered in a single Black color option and can be purchased from Amazon starting today. 

In other news, the recently announced Blaupunkt PS30 Pro portable speakers feature a 30W driver, RGB lights, and a 3,000mAh battery unit.

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• Blaupunkt BE100 XTREME Neckband launched in India with up to 99 hours of playback…
• Blaupunkt launches new 4K QLED TVs in India in 43″ & 55″ variants

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Amidst shifting market dynamics that have seen prominent Chinese brands like OnePlus and Realme strategically withdraw from the TV industry, Super Plastronics Pvt. Ltd. (SPPL), based in Noida, continues to hold a significant presence in the Indian market. SPPL is known to hold a wide number of licensed brands, including Thomson, Kodak, Blaupunkt, Westinghouse, and White-Westinghouse (Electrolux’s trademark).

In a conversation with Mrs. Pallavi Singh Marwah, Vice President of SPPL, we delve into the strategic positioning of these brands, especially in a declining Indian TV market this year. SPPL maintains ambitious revenue targets, aiming for 700–800 crores in the current financial year (2023–24). Mrs. Marwah offers insights into SPPL’s journey within the consumer electronics industry.

1. How do Thomson, Kodak, Blaupunkt and Westinghouse brands under SPPL compete and collaborate? Are they sold both online and offline?

Each brand under our umbrella is strategically positioned to cater to distinct customer segments. Thomson, for instance, is an online-exclusive brand available solely on Flipkart, while Westinghouse is exclusively sold on Amazon. In contrast, Kodak is accessible on both online platforms and through offline retail stores, dealers, and distributors. These brands are priced in accordance with their target audiences, and our range of televisions and products is designed with each brand’s long-term strategy in mind.

Blaupunkt as a brand has been present in India through its audio licensees for almost 25-30 years. It is also a brand that the middle age resonates with since high-end audio systems in cars were by Blaupunkt. It is a brand that we position as a premium one and has better audio quality since that is the brand’s forte.

2. Could you elaborate on software differences among Thomson, Kodak, Blaupunkt, and Westinghouse TVs and their unique features for diverse user preferences?

Since all these televisions are based on the Android platform, there’s limited flexibility to make extensive changes to the software. However, differentiation occurs through various introduced variants. For instance, there are distinctions like an Android-based TV or a Google TV that influence the user experience. Furthermore, differences exist in backlight technology, including Full HD, Ultra-HD, 4K, and QLED variants, which enhance the customer’s viewing experience. These factors help cater to diverse customer preferences and set each brand apart.

3. What drove the decision to increase manufacturing capacity to 2 million units annually, and how does the new greenfield manufacturing facility at Hapur contribute to this expansion?

The decision to expand our manufacturing capacity was driven by the fact that our current manufacturing facility was consistently operating at or above its maximum production capacity. To meet the growing demand for our products, the new manufacturing facility in Hapur was established. This additional space not only allows us to keep up with the increasing production requirements but also opens the door for us to potentially start manufacturing other product categories within our own facilities, which can further enhance our overall production capabilities and flexibility.

4. With SPPL’s success in FY 2022–23, what are the key factors that have contributed to the company’s growth in the smart TV market?

The company’s growth in the smart TV market in the past fiscal year can be attributed to a strong focus on backward integration. We’ve taken significant steps, such as setting up Surface Mount Technology (SMT) machines in-house. This move aligns with our ongoing effort to bring outsourced jobs back within the company, gradually progressing towards the goal of establishing a fully self-sustained, “Made in India” manufacturing unit.

5. Can you share insights into the current state of the Indian TV market and the challenges or trends that SPPL is navigating in this industry?

The Indian TV market is currently experiencing a decline this year, which presents our most significant challenge. We are striving to maintain our price points despite the increasing inflation, even though this impacts our profit margins. It’s worth noting that this year is seen as a recovery year for the industry as a whole, and we are working to navigate through these challenges and emerge successfully.

6. Could you elaborate on SPPL’s revenue targets for 2023–24 and beyond, along with their strategies and desired market share by 2024?

In the current financial year (2023-24), our target is to achieve a gross revenue of approximately 700-800 crores, with an even higher goal set for the following year, anticipating a 15% increase. To reach these targets, we’ve developed a strategic roadmap that includes expanding into additional product categories that can be manufactured in India.

Specifically, regarding televisions, our aim is to secure a 10-12% market share by the end of 2024. These targets are part of our broader growth strategy as we continue to evolve and expand within the Indian consumer electronics market.

7. With Xiaomi leading the smart TV market, what unique value does SPPL bring to consumers in India?

While Xiaomi’s TVs are built around their PatchWall platform, our televisions stand out by being entirely based on the Android/Google software. This distinction offers consumers a different user experience and access to the broader Android ecosystem, providing unique value in terms of software, apps, and integrations.

8. How is SPPL preparing for the festive sales season, especially with the ICC Men’s Cricket World Cup coinciding, and what expectations do you have in terms of sales during this period?

In preparation for the festive sales season, coinciding with the ICC Men’s Cricket World Cup, we’ve taken several measures. We’ve introduced a special-edition TV and washing machine to align with the spirit of the World Cup. Additionally, we’ve established a partnership with Hotstar, offering free 7-day trials to our consumers.

We anticipate a notable increase in sales during this period due to the World Cup’s popularity and the festive atmosphere. These initiatives and the excitement surrounding the event are expected to contribute to a positive sales outcome.

9. Beyond TVs, SPPL has introduced washing machines under the White-Westinghouse brand. Can you tell us more about your foray into home appliances and the market response?

We’ve extended our product offerings into home appliances with the introduction of washing machines under the White-Westinghouse brand. Currently, both brands, White-Westinghouse for appliances and Westinghouse for televisions have only one category each.

While it’s still early in our journey into the home appliance market, we are actively exploring opportunities to expand our product range and offerings within this segment. The market response has been positive, and we are committed to growing our presence in the home appliance sector as part of our overall brand expansion strategy.

We are also looking into refrigeration, air conditioner manufacturing, air coolers, and air purifying systems.

10. Considering the growing demand for environmentally friendly products, does SPPL have any sustainability initiatives or plans related to eco-friendly manufacturing or materials?

In response to the growing demand for environmentally friendly products, SPPL has taken concrete steps to promote sustainability. We’ve adopted sustainable packaging practises for our products and prioritize energy efficiency in their design, assisting consumers in conserving energy. Our commitment to eco-friendliness extends to our washing machines, which are engineered to use less water during a single wash compared to conventional models. Additionally, we actively foster environmentally responsible behaviors among our employees, emphasizing the importance of reducing, reusing, and recycling materials. Our dedication to creating a more sustainable and eco-friendly future is evident in both our products and everyday operations.

Here’s the Indian TV market’s current status:

In Q1 2023, the Indian TV market witnessed an 8 percent year-over-year decline, the first in six years. This was attributed to factors like rising inflation, supply chain disruptions, and the ongoing war in Ukraine. Conversely, in Q3 2023, the market rebounded with 33 percent year-over-year growth, driven by the festive season, increased disposable incomes, and the introduction of innovative TV models, as reported by Counterpoint Research.

Xiaomi currently leads the Indian TV market with a 23 percent market share, followed by Samsung in second place at 19 percent, and LG at 12 percent. Notably, SPPL brands such as Thomson, Kodak, and Blaupunkt rank among the top 10 players in the industry.

The Indian TV market is poised for an exciting and challenging journey in the coming months, with a projected shipment of 16 million units in 2023. It is expected to remain dynamic, offering both opportunities and hurdles for manufacturers and consumers alike.

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After launching the Blaupunkt CyberSound G2 series TVs in June, the brand has now unveiled a new range of QLED TVs in the Indian market in 43″ and 55″ sizes. Keep reading to find out the details.

Blaupunkt 43″ & 55″ QLED TV specs

The Blaupunkt 43″ QLED TV (43QD7050) offers a 43-inch QLED 4K display with a crisp resolution of 3840 × 2160 pixels. With a brightness of 550 nits and a contrast ratio of 5000:1, it delivers clear visuals, while its 178-degree viewing angle ensures a good view from different angles. The TV features an impressive 1.1 billion colors. It supports HDR formats like HDR10+ and Dolby Vision. Additionally, it handles MEMC at 60Hz and HLG content with ease.

Under the hood, the TV is powered by the MediaTek MT9602 Quad-Core Processor, accompanied by a Mali-G52MC1 GPU, 2GB of RAM, and 16GB of storage. It comes with built-in Chromecast and AirPlay for convenient content streaming. In the audio department, it boasts a 50W output with support for Dolby Atmos, Dolby Digital, and DTS TruSurround.

Running on the Google TV operating system, it offers Google Assistant for voice commands and a Kids mode for family-friendly content. It supports dual-band Wi-Fi and Bluetooth for seamless connectivity. The TV provides 3 HDMI ports with e-ARC support, 2 USB ports, and an Ethernet port for various connectivity options. In terms of dimensions, it measures 970 mm x 620 mm x 230 mm with the stand and weighs 6.5 kg with the stand included.

On the other hand, the Blaupunkt 55-inch Google TV offers a bezel-less 4K HDR10+ display with 1 billion colors and a stylish alloy stand. It features a powerful 60W Stereo Box Speaker system with Dolby Digital Plus and DTS TruSurround technology. It boasts three HDMI ports (including ARC and CEC), two USB ports, and compatibility with DVB-C/DVB-T/T2, catering to your digital needs. In terms of dimensions, it measures 1240 mm x 780 mm x 290 mm with the stand and has a weight of 10.5 kg with the stand included.

Pricing & availability

The Blaupunkt 43-inch 4K QLED TV (43QD7050) comes at a price of Rs. 28,999, while the larger Blaupunkt 55-inch 4K Google TV (55CSGT7023) is available for Rs. 34,999. It is available to purchase on Flipkart and is available with a 10% instant discount on ICICI, Kotak, or Axis Bank Cards.

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(via: Fonearena)

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In February this year, Blaupunkt launched the Sigma 24-inch smart TV in India. Now the brand has announced a new variant in the Sigma series. The latest offering has upgraded specifications. It also carries an affordable price tag and is priced under Rs 15,000 segment. Read on to know what the television offers out of the box. 

Blaupunkt Sigma 40-inch TV specifications

The Blaupunkt Sigma TV features a 40-inch LED screen with thin bezels. It bears an HD resolution and 300 nits peak brightness. On the audio front, the smart television is equipped with 40W dual bottom-firing stereo box speakers with Dolby Digital Plus and DTS TruSurround. 

Internally, the Blaunpunkt Sigma 40-inch TV is equipped with an Amlogic quad-core processor with Mali G31 GPU onboard. There is 512MB RAM and 4GB storage for apps and games. The television runs on Android TV and it is compatible with laptops, mobile devices, and PCs. The Blaupunkt Sigma 40 comes with a bundled remote with support for voice control via Google Assistant and dedicated buttons for YouTube, Amazon VIdeo, Zee5, SonyLIV, and Voot. 

The Blaupunkt Sigma 40-inch TV packs connectivity options like three HDMI ports, two USB ports, Bluetooth, and WiFi.  

The Blaupunkt Sigma 40 is priced at Rs 13,499. It can be purchased starting May 4th exclusively from Flipkart. Commenting on the launch, Blaupunkt said “Users can enjoy a seamless smart TV experience with access to many apps and content. The Sigma Series 40-inch TV has a sleek design, stunning visuals, and enhanced sound quality. This launch will transform home entertainment and delight our customers.”

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• Blaupunkt SWL100 Soundbar With 220W Output, Dolby Audio Launched
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• Blaupunkt SBW250 Soundbar with 200W Output Launched In India

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Blaupunkt has launched a new soundbar in India. The brand has expanded its range of home audio devices with the latest offering. The new soundbar is a part of SBW range and it is dubbed SBWL100. Read on to know what the audio device offers out of the box. 

The Blaupunkt SBWL100 comes with a large subwoofer and a soundbar. The former measures 8 inches and features an edgeless design. The soundbar is capable of delivering 220W sound output and the audio device is claimed to offer a clear sound, treble, and powerful bass. The Blaupunkt SBWL100 features True Dolby Sound technology for a 260-degree cinematic experience. 

The Blaupunkt SBWL100 packs four EQ modes. There is also an adaptive sound mode including music, movie, and news that analyzes the sound signal and delivers optimized audio, enhancing sound clarity. The soundbar also features dedicated karaoke and guitar ports for party needs. 

Connectivity options on the Blaupunkt SBWL100 include HDMI ARC, optical, AUX, line-in, and Bluetooth for easy pairing with the TV. Additionally, the audio device also comes with a remote too with functions like play, pause, bass, and also the ability to adjust bass enhancement, treble, and EQ. 

The new Blaupunkt SBWL100 carries a price tag of Rs 11,999. It is available for purchase from the brand’s official website and Amazon in Black color. 

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Blaupunkt has just launched a new product for the Indian market. The company’s latest product is the 3 in 1 Sigma Smart TV, which has a 24 inch display and HD resolution. So here are all the details.

The company launched the new 3 in 1 Smart TV, which is designed for improve work, entertainment, and binge watching your favorite movies or series. The new Smart TV is a part of its premium range and offers a top notch viewing experience. It also offers personalized recommendations, high quality sound, and optimized content. This smart TV features an HD display, 20W sound output from its bottom firing speakers, and even supports surround sound technology.

The Sigma 3 in 1 smart TV features an Airslim design adds an elegant and sleek look. Under the hood, it is powered by an A35 X 4 chipset and comes with WiFi 2.4GHz support,512MB of RAM, and 4GB of internal storage. The display offers 300 nits of peak brightness a digital noise filter, and an A+ panel. The Sigma Smart TV also supports devices like PC, smartphones, and laptops. Furthermore, the TV also supports YouTube, Prime Video, and other online streaming services.

The Blaupunkt Sigma 24 inch 3 in 1 Smart TV has an official introductory price tag of 6,999 INR (roughly 85 US Dollars). This special discounted price will be live from 7th February to 12th February on Flipkart. The regular price tag is 10,999 INR (roughly 133 US Dollars).

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Blaupunkt has launched a new soundbar in India. The brand has expanded its range of home audio devices with the latest offering. The new soundbar is a part of SBW range and it is dubbed SBW250. The company had launched SBA15 and SBA15GM soundbars last month. They pack 2.5-inch dual speakers with a 15W sound output, a 2,000mAh battery, and fast charging. Read on to know what the Blaupunkt SBW250 offers out of the box. 

The Blaupunkt SBW250 comes with a subwoofer and a soundbar. The former measures 8 inches and is placed in a solid casing to reduce vibration and offer a deep bass. The soundbar is capable of delivering 200W sound output and is claimed to clear audio and enhanced noise control. It also features 3D Surround Sound for an immersive audio experience. 

The Blaupunkt SBW250 packs three EQ modes and multiple music modes including sony, cinema, dialog, and 3D. The soundbar also features dedicated karaoke and guitar ports for party needs. Connectivity options on the audio device includes HDMI ARC, optical, AUX, line-in, and Bluetooth for easy pairing with the TV. Additionally, the soundbar also comes with a remote too with functions like play, pause, bass, and all other audio modes. 

The new Blaupunkt SBW250 carries a price tag of Rs 8,499. It is available for purchase from the brand’s official website and Amazon.  

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Blaupunkt has launched a new television in India. It is the newest addition to the brand’s QLED TV range that already includes 50, 55, and 65-inch models. The latest offering comes in a 75-inch screen size and it packs the same specifications and features as the other variants. 

The Blaupunkt 75-inch TV features an LED display bearing a 4K resolution. It offers 550 nits brightness, MEMC technology, and supports Dolby Vision, HDR10+, and HLG formats. The television comes with an Airslim design with a bezel-less screen and an alloy stand. 

For audiophiles, the Blaupunkt 75-inch TV is equipped with quad-speakers producing a 60W output with support for technologies like Dolby Audio, Dolby Atmos, DTS, and CyberSound Gen 2. The television also features a far-field microphone for hands-free Google Assistant. 

Internally, the Blaupunkt 75-inch TV is equipped with a 1.5GHz quad-core MediaTek MT9602 (A53) processor coupled with 2GB RAM and 32GB onboard storage. It runs on Android TV 10 OS with access to a host of apps and games. 

Connectivity options on the Blaupunkt 75-inch TV include WiFi, Bluetooth 5.0, three HDMI ports, two USB ports, and an Ethernet port. 

The Blaupunkt 75-inch 4K LED TV costs Rs 84,999 and will be available for purchase from Flipkart starting September 23rd as a part of Big Billion Days sale.

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Blaupunkt BTW15 TWS earphones have launched in India today. The company has expanded its range of audio devices with the latest offering. The audio device carries a super affordable price tag and falls under the Rs 1,000 price segment. 

The Blaupunkt BTW15 are in-ear TWS earphones with a stem design and silicone ear tips. The company claims that the earbuds are lightweight, so users won’t be bothered when using for an extended period of time. The earbuds are also IPX5-certified sweat resistant. Users can perform various actions by tapping on the stem of the earbuds. 

The Blaupunkt BTW15 are equipped with a 10mm large dynamic driver. It comes with a built-in microphone for calls. There is also support for Siri and Google Assistant. The TWS earphones are claimed to offer 14 hours of playback time on a full charge and a 10-minute charging via USB-C port is said to provide 30 minutes of usage. The audio device comes with a charging and storage case that features an LED digital display for monitoring battery consumption. 

The Blaupunk BTW15 costs Rs 999 and is offered in Black, Blue, White, and Green colours. It is available for purchase from Amazon and the brand’s official website.

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The German audio brand Blaupunkt, known for its high-quality earphones has just launched a new pair of budget-friendly TWS earbuds in India dubbed the Blaupunkt BTW100. So let’s take a close look at its specs and features.

Blaupunkt BTW100 specs & features

The earbuds feature a contoured design made to fit inside the ear comfortably. It has a straight stem that comes with chrome edges and the charging case has a clamshell-like design.

The earbuds house a 10mm driver that produces punchy bass along with clear mids, and highs. The brand claims that the device produces “Stereo high definition sound” that allows users a pleasant listening experience.

The earbuds also come equipped with the “ENC CRISPR Technology” that filters away all environmental noise when calling and only picks up human voices. For connectivity, the earbuds use Bluetooth 5.1 which enables a maximum range of 30ft without signal loss or mic dropout. The earbuds also offer an 80ms low latency mode for gaming.

Coming to the battery life of the device, each earbud packs a 40mAh battery pack while the charging case houses a large 400mAh battery. The earbuds can last up to 4 hours on a single charge and up to 40 hours when paired with the charging case. The BTW100 uses a USB Type-C charging port, and the earbuds are capable of providing 1 hour of playback time with 15 minutes of charging. Other features include sweat, splash & dust resistance, and touch controls.

Price & Availability

The Blaupunkt BTW100 TWS earbuds are currently listed on Amazon India for ₹1,499. The earbuds have a cheaper price tag of ₹1,299 on Blaupunkt’s website, however, it is currently labeled as out of stock. The earbuds are available in two color options – Black and White.

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The German electronics manufacturer Blaupunkt best known for their audio products has now announced that they will launch two new smart TVs in the Indian market via Flipkart on the Big Savings Days Sale event (March 12th).

The new smart TV offerings from the brand consist of a 40-inch HD-ready and a 43-inch Full HD Android TV priced at Rs 15,999 and Rs 19,999 respectively. The televisions are also made in India by Super Plastronics Pvt Ltd (SPPL).

Moving on to the specifics of the 43-inch Android TVs, Blaupunkt offers them with 1 GB of RAM, 8 GB of ROM, 3 HDMI ports, and 2 USB ports. These models come with HDR10 to ensure that users enjoy every visual in sharp details and vivid colors. For sound, the smart TVs come with a dual-speaker setup capable of 40-watt output and offers a digital noise filter, along with surround sound technology providing an immersive aural experience.

Powered by the Android operating system, users will have access to multiple apps and games through the Google Play Store. To top it all off, users can access Amazon Prime, YouTube, and Sony Liv through the single touch of the remote.

The 40-inch variant offers a peak brightness of 400 nits and an ultra-thin bezel design. The 43-inch TV, which has no bezels offers 500 nits of brightness and an in-built Chromecast.

Users of SBI credit cards can avail of an additional 10% discount when the TVs go live for sale on March 12th via Flipkart.

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