boAt India is celebrating a milestone of producing 1 million made-in-India units within a single quarter. This comes amidst the company’s Rock in India program aimed at demonstrating its support for local content in India. It has continued to showcase the efforts of its staff in the production process of each item, akin to watching a musician create music.

boAt has provided a track that highlights the hustling and fervor in India, as well as celebrates its factory symphony. The track was done in conjunction with Indian music composer Mayur Jumani. The move is aimed at changing how Indians listen to music. The record of 1 million units produced in a single quarter, echoes India’s passion for breaking records, according to the company.

The boAt brand had ramped up its Indian operations within this year. The boAt Rockerz, Bassheads, Airdopes, power banks, and cables have been produced in India. The move is a massive boost for the Make in India initiative introduced by the government in 2014. This was aimed at diversifying the supply base of the Indian economy and tapping from its massive human and material resources.

In addition to the Make in India initiative, the Production Linked Incentive Scheme has aided boAt in significantly expanding its local manufacturing capacity. The incentive regime by the government has also enabled brands like boAt to minimize supply chain and logistics disruptions, taking great advantage of the economics of scale.

boAt projects a massive market share for Indian companies in the hearables segment of the audio accessories market as well as wearables. It is projected that Indian brands would account for up to 40% and 30% of the hearables and wearables market. This will be driven mainly by successes in the Make in India program. boAt says it will continue to support the Indian manufacturing system for a brighter and more successful future for the brand.

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(source)

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